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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Twisted Sugar performance in the United States and how they change over time
See what factors influence Twisted Sugar performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Twisted Sugar' competitors in the United States
An analysis of Twisted Sugar' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Twisted Sugar is in the lower 29% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Twisted Sugar's market performance is in the lower 29%, indicating a lagging position. This suggests weaker competitive strength compared to peers like Zingerman's, Malibu Seafood, Speedy's Pizza, Daiquiri Bar, fresh&co, and Ta Carbon Mexican Grill, who share a similar market position.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
Twisted Sugar's overall CSAT is 82%, a decrease of 8.8 percentage points year-over-year. Arizona shows the highest CSAT (89%), while Utah has the lowest (69%). The downward trend in CSAT, particularly in Kansas, Indiana and Utah, requires attention to address customer concerns.
Average check reveals spending habits, crucial for revenue forecasting and menu optimization. It reflects perceived value and pricing strategy.
Twisted Sugar's overall average check is $8.50, a decrease of 2.2% year-over-year. Arizona's average check is $8.80. The decrease suggests a need to evaluate pricing strategies or promotional offers to boost customer spending.
Outlet count indicates brand reach and growth. Tracking outlets informs expansion strategies and market penetration effectiveness.
Twisted Sugar has a total of 29 outlets. Utah has the most outlets (11), followed by Arizona (6). The distribution highlights Utah as a key market, while other states represent growth opportunities.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Twisted Sugar's top competitors based on cross-visitation are In-N-Out Burger (14.29%), Texas Roadhouse (7.14%), Taco Bell (7.14%), Culver's (7.14%), and Café Zupas (5.36%). This indicates a customer overlap with fast-food and casual dining restaurants.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Twisted Sugar experiences peak traffic between 11 AM and 6 PM, with the highest workload around 1 PM. Minimal traffic occurs during early morning hours. Staffing should be optimized to meet demand during peak times.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics.
Twisted Sugar's customer base shows high affinity among women (index 151) and Gen Y (index 134). Men (index 52), Gen X (index 50), and Gen Z (index 98) are under-indexed. Marketing efforts should focus on Gen Y and women.