Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Twisted Sugar performance in the United States and how they change over time
See what factors influence Twisted Sugar performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Twisted Sugar' competitors in the United States
An analysis of Twisted Sugar' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Twisted Sugar is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Twisted Sugar's Market Performance is at the 98th percentile, indicating a leading market position. This shows a strong competitive advantage and significant customer preference compared to other brands in the Cafe & Restaurants industry in the United States. Performance peers within the same percentile range include The Crab Station, Palo Restaurant, Shunk Gulley Oyster Bar, VIET NOM, Burger 21, and The Drunken Taco.
Customer Satisfaction reflects customer loyalty and service quality, influencing repeat business and brand reputation.
Twisted Sugar's overall Customer Satisfaction is 82%, a decrease of 4.9 percentage points year-over-year. Arizona shows high satisfaction at 87% with a slight decrease, while Idaho's satisfaction is 75% with an increase. Indiana and Utah both show 73%, with Indiana experiencing a significant decrease and Utah a slight increase. Monitoring these state-level differences is key to customized improvement strategies.
Average Check measures customer spending per visit, reflecting pricing strategy effectiveness and customer purchase behavior.
Twisted Sugar's overall Average Check is $8.20, a decrease of 3.5% year-over-year. Arizona's average check is $8.30, with no change. The dynamic data shows an average check of approximately $6.82 from May to July 2025. Analyzing these trends can help refine pricing and promotional strategies.
Number of Outlets indicates brand reach and expansion, influencing market presence and customer accessibility.
Twisted Sugar has a total of 20 outlets in the United States. Utah leads with 8 outlets, followed by Arizona with 6. Indiana and Kansas each have 2 outlets, while North Carolina and Idaho each have 1 outlet. This distribution shows a strong presence in Utah and Arizona, with potential for expansion in other states.
Competitor analysis identifies key rivals and customer cross-visitation patterns, informing competitive strategies.
Twisted Sugar's top competitors include In-N-Out Burger (10.84% cross-visitation), McDonald's (9.64%), Taco Bell (7.23%), Culver's (6.02%), and Seven Brothers (4.82%). This data indicates a significant overlap in customer base with these fast-food chains, suggesting opportunities for differentiation and targeted marketing to retain and attract customers.
Traffic Workload reveals peak hours and customer flow, optimizing staffing and resource allocation for better service.
Twisted Sugar experiences peak traffic workload between 11 AM and 6 PM, with the highest workload around 1 PM (54.44%). Traffic is minimal before 7 AM and after 9 PM. Understanding these patterns is crucial for efficient staffing and resource management to meet customer demand during peak times.
Consumer Segments provide insights into customer demographics, enabling tailored marketing and product strategies.
Twisted Sugar's customer base shows Women are over-represented (Affinity Index 145), while Men are under-represented (Affinity Index 58). Gen Y is significantly over-represented (Affinity Index 141), while Gen X (Affinity Index 58) and Gen Z (Affinity Index 42) are under-represented. This indicates a high affinity among young women, offering insights for targeted marketing and product development.