Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Trung Nguyên performance in the Vietnam and how they change over time
See what factors influence Trung Nguyên performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Trung Nguyên' competitors in the Vietnam
An analysis of Trung Nguyên' competitors in the Vietnam
In Cafés & Restaurants
·Jul – Sep 25
Trung Nguyên is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Trung Nguyên's MARKET PERFORMANCE is at the 54th percentile, indicating an average/above average market position. This means the brand captures an average amount of foot traffic compared to its peers in Vietnam's Cafe & Restaurants industry. Performance peers in the same percentile range include Hoà tearoom, ELSOL Meat&Wine, 베트남 음식 콥 식당 Kop Restaurant - Vietnamese Cuisines 越南菜, The Pizza Company, Sarangheo - Korean BBQ, and Ashima.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Overall customer satisfaction for Trung Nguyên is 79%, a decrease of 8 percentage points year-over-year. Khánh Hòa Province shows the highest satisfaction at 86% with a 9.2pp increase, while Cà Mau Province has the lowest at 77% with a 14pp decrease. This suggests a need to investigate and address satisfaction issues, particularly in Cà Mau Province.
Average check indicates customer spending per visit, crucial for revenue optimization and profitability analysis.
The overall average check for Trung Nguyên is 150.2K VND, a decrease of 2.2% year-over-year. Khánh Hòa Province reports an average check of 150K VND with no growth. The dynamic data shows fluctuations throughout the period, with a peak in June 2025 (157391.30 VND) and a drop in August 2025 (123469.39 VND), indicating potential seasonal or promotional impacts.
Outlet count reflects brand reach and market penetration, influencing accessibility and brand visibility.
Trung Nguyên has varying numbers of outlets across different provinces. Cà Mau Province has the highest number of outlets (6), followed by Khánh Hòa Province (5). Several provinces including Vĩnh Long, Ninh Bình, and An Giang each have 2 outlets. Đắk Lắk, Lâm Đồng, Nghệ An, Quảng Trị, and Hà Tĩnh each have 1 outlet. This distribution highlights key areas of operation and potential expansion opportunities.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts.
The top competitors for Trung Nguyên, based on cross-visitation, are Highlands Coffee (13.60%), Nhà hàng Cây Bàng (6.36%), Pizza 4P's (5.70%), Katinat (4.17%), and Phuc Long (3.73%). Highlands Coffee shows the highest customer overlap. This indicates that customers who visit Trung Nguyên also frequently visit these brands, suggesting they are direct competitors.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours and customer flow.
Traffic workload for Trung Nguyên varies significantly throughout the day. Peak hours are between 9:00 AM and 6:00 PM, with the highest workload at 9:00 AM (60.90). The lowest traffic occurs between midnight and 6:00 AM. This data can inform staffing decisions and promotional timing to maximize efficiency and customer experience.
Understanding consumer segments enables targeted marketing and product development, enhancing engagement and brand relevance.
Women are overrepresented among Trung Nguyên's consumers (Affinity Index 85), while men are even more overrepresented (Affinity Index 112). Gen X (Affinity Index 122) and Gen Y (Affinity Index 120) show high affinity, while Gen Z is underrepresented (Affinity Index 58). This suggests that marketing efforts should be tailored to appeal to Gen X and Gen Y, while also exploring strategies to attract Gen Z.