Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Toujours Mikes performance in the Canada and how they change over time
See what factors influence Toujours Mikes performance in the Canada and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Toujours Mikes' competitors in the Canada
An analysis of Toujours Mikes' competitors in the Canada
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Toujours Mikes is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Toujours Mikes has a MARKET PERFORMANCE of 99 in Canada's Cafe & Restaurants industry, indicating a leading position, being in the top 1% of brands. This high percentile signifies a strong market presence and high customer preference compared to its peers. Performance peers: Choco N' Dip - West Edmonton Mall, Pacini, Lahore Tikka House, Punjabi By Nature, Northern Cafe, Gogi Korean BBQ.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences, directly impacting loyalty and brand reputation.
Toujours Mikes has a customer satisfaction rate of 63%, a 4.4 percentage point increase year-over-year. This suggests improving customer experiences leading to better satisfaction. Quebec shows a similar CSAT level at 63%, with a growth of 4.2 percentage points, reflecting consistent satisfaction trends.
Average check indicates how much customers spend per visit, reflecting pricing strategy, menu appeal and customer spending habits.
The average check for Toujours Mikes is CAD 33.9, up 10.8% year-over-year, indicating customers are spending more per visit. In Quebec, the average check is CAD 34, showing a 0% change, suggesting stable spending habits in that location.
Identifying main competitors help understand the competitive landscape, benchmark performance, and refine strategies for market leadership.
Toujours Mikes' top competitors based on customer cross-visitation are McDonald's (21.29%), Tim Hortons (21.06%), A&W Canada (9.67%), St-Hubert (7.25%), and Subway (7.02%). These brands capture a significant portion of Toujours Mikes' customer base, indicating a need for differentiation.
Understanding consumer segments allows tailored marketing, ensuring products and messaging resonate with the target audience for higher engagement.
Toujours Mikes' consumer base shows a strong female affinity (97%) and an over-representation of men (102%). Gen X is significantly over-represented (202%), while Gen Y (46%) and Gen Z (39%) are under-indexed. This indicates higher engagement from Gen X and a need to enhance appeal to younger generations.