Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence The Wing Experience performance in the United States and how they change over time
See what factors influence The Wing Experience performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Wing Experience' competitors in the United States
An analysis of The Wing Experience' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Wing Experience is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, reflecting its competitive strength and customer preference in the industry.
The Wing Experience holds a market performance percentile of 67, placing it in the average/above average range. This suggests a moderate competitive position relative to peers like Boku Sushi & Grill, Milano's Pizza & Italian Restaurant, The Pony Room, SK Seoul Kalbi Korean BBQ, Curramba Fast Food and BOOM BOOM CRAB CAJUN SEAFOOD & BAR.
Number of outlets indicates brand reach and expansion, reflecting growth and market penetration strategy success.
The Wing Experience has a geographically focused presence, with 7 outlets each in Florida, Pennsylvania and Ohio, suggesting potential for further expansion into states like Virginia and New York (4 each), and even more in Georgia, Kentucky, Illinois, Tennessee, and North Carolina.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategy and market positioning.
The top competitors for The Wing Experience include Smokey Bones (25% cross-visitation), Dunkin' (12.5%), Wawa (12.5%), The Lot Beer Co. (12.5%) and The Nauti Dawg Marina Cafe (12.5%). This reveals significant customer overlap with Smokey Bones, suggesting a need for differentiation.
Traffic workload by hour pinpoints peak times, enabling optimal staffing and resource allocation for enhanced service.
The Wing Experience sees the highest traffic workload between 11:00 AM and 10:00 PM, peaking around 4:00 PM to 6:00 PM. There is also high workload around midnight. This indicates the need for optimized staffing during these periods to manage demand.
Consumer segment analysis identifies key demographic groups, enabling tailored marketing strategies and product development.
The Wing Experience shows a high affinity with women (index of 63), indicating strong representation compared to an average gender mix (index of 100). Also the company has high affinity with Gen X (index of 165). Gen Y is averagely presented with affinity index of 100.