Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Waffle King performance in the Brazil and how they change over time
See what factors influence The Waffle King performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Waffle King' competitors in the Brazil
An analysis of The Waffle King' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
The Waffle King is in the lower 35% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Waffle King is in the lower 35% of brands in Brazil's Cafe & Restaurants industry. This below average position indicates a need to improve market share. Performance peers in a similar range include Pizzaria Lucas, Austin chopp Matão, Parada do Gordão, Cozinha de Fogo Wäls, La Plage, and Balbúrdia Cervejeira Florianópolis.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
The Waffle King's overall CSAT is 77%, a decrease of 1.2 percentage points year-over-year. The Southeast Region shows 79% CSAT, down 3.2pp, while the South Region has 74%, down 3pp. This indicates a need to address declining satisfaction, especially in the South Region.
Average check (transaction value) indicates spending per customer. Monitoring it helps optimize pricing, promotions, and menu offerings to boost revenue.
The Waffle King's overall average check is 39.2 BRL, a 9.8% increase year-over-year. The Southeast Region has an average check of 39.7 BRL, while the South Region is 39.2 BRL. This suggests successful upselling or price adjustments.
Outlet count reflects brand reach and market presence. Expansion can drive revenue growth, while strategic location impacts accessibility and customer base.
The Waffle King has 11 outlets in the Southeast Region, 10 in the South, 3 in the Central-West and North regions, and 1 in the Northeast. The Southeast Region has the highest concentration of outlets.
Identifying key competitors helps understand market dynamics and benchmark performance. Cross-visitation reveals shared customer base and competitive overlap.
The top competitors for The Waffle King, based on customer cross-visitation, are McDonald's (9.46%), Graal (4.05%), Cacau Show - Chocolates (4.05%), Burger King (4.05%), and Sorveteria Senhora Sobremesa (2.70%). McDonald's has the highest overlap in customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and minimize wait times.
The Waffle King experiences peak traffic between 10 AM and 8 PM, with the highest workload around 4-5 PM (52.13% and 52.49%). Traffic is minimal between midnight and 8 AM. Staffing should align with these peak hours.
Understanding consumer demographics allows for targeted marketing. Gender and generational insights inform tailored messaging and product development.
The Waffle King's customer base shows a high affinity towards women (93%) and men (107%). Gen X is overrepresented (142%), while Gen Y is underrepresented (57%). Gen Z shows the highest affinity (253%).