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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Waffle King performance in the Brazil and how they change over time
See what factors influence The Waffle King performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Waffle King' competitors in the Brazil
An analysis of The Waffle King' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
The Waffle King is in the lower 35% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Waffle King is in the lower 35% of brands, indicating a lagging market position. This means the brand captures less foot traffic compared to competitors like Chris Burguer, Cantina Toscana, Illa Café, Apache Hamburgueria, Gelato Borelli Maceió Shopping, and Napoli, who share a similar percentile.
Identifying competitors helps understand the competitive landscape and benchmark performance. Cross-visitation reveals shared customer base and potential market overlap.
The top competitors for The Waffle King, based on cross-visitation, are McDonald's (13.24%), Burger King (7.35%), Graal (5.88%), Cantina Pastasciutta (4.41%), and Outback Steakhouse (4.41%). This indicates that customers who visit The Waffle King also frequent these establishments.
Traffic workload by hours reveals peak and off-peak times, enabling efficient staffing and resource allocation to optimize customer experience.
The Waffle King experiences peak traffic between 14:00 and 17:00, with the highest workload at 16:00 (52.60%) and 17:00 (52.74%). Traffic is minimal between 0:00 and 7:00. This data informs staffing and promotional strategies.
Understanding consumer segments by gender and generation enables targeted marketing and product development, improving engagement and ROI.
The consumer gender mix shows a balanced representation. The Gen Y segment has an affinity index of 169, indicating a high affinity towards The Waffle King compared to the average consumer.