Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence The Waffle King performance in the Brazil and how they change over time
See what factors influence The Waffle King performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Waffle King' competitors in the Brazil
An analysis of The Waffle King' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Waffle King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
The Waffle King is a leading brand in Brazil's Cafe & Restaurants industry, with a market performance percentile of 99. This indicates it captures a significant share of customer traffic, reflecting strong brand preference. Peers such as Bruttus Burger, Bibi Sucos, Tomateiro Restaurante, Restaurante da Tia Sandra, Restaurante Colombo's, and Tourão Restaurante e Pizzaria also share this leading position.
Customer satisfaction reflects customer loyalty and brand perception, directly impacting revenue and long-term growth.
The Waffle King has an overall customer satisfaction of 81% in Brazil, an increase of 11.5 percentage points year-over-year. The Southeast Region shows 80% satisfaction (up 9.9pp), and the South Region shows 78% (up 0.5pp). CSAT fluctuates, peaking in May 2025 but remaining strong through July.
Average check reveals how much customers spend per transaction, impacting revenue and profitability, showing pricing power and customer spending habits.
The Waffle King's average check in Brazil is 39.90 BRL, a 6.9% increase year-over-year. The North Region has the highest average check at 50.00 BRL, while the Southeast and South Regions have 39.80 BRL and 37.70 BRL respectively. Average check varied from 42.61 BRL to 37.50 BRL during the reporting period.
Outlet count indicates brand reach and market presence, influencing accessibility and potential customer base.
The Waffle King has 29 outlets in Brazil. The Southeast Region has the most with 12, followed by the South Region with 10. The Central-West and North regions each have 3, and the Northeast Region has 1. This distribution reveals the brand's concentration in the Southeast and South.
Competitor analysis identifies key market rivals, revealing competitive landscape and areas for strategic differentiation.
The Waffle King's top competitors in Brazil, based on customer cross-visitation, are McDonald's (8.25%), Outback Steakhouse (5.15%), Burger King (4.12%), Restaurante Qualitá (3.09%), and Hard Rock Cafe (3.09%). This data indicates significant overlap with fast-food chains and casual dining restaurants.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation to meet customer demand.
The Waffle King experiences peak traffic between 10:00 and 21:00, with the highest workload around 16:00 (52.02). Traffic is minimal between midnight and 8:00. This data suggests a focus on lunch and dinner service, requiring optimized staffing during these peak times.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for improved engagement.
The Waffle King's customer base in Brazil shows high affinity among women (98), indicating slight under-representation. Men show over-representation with (102). Gen X are over-represented(213), Gen Y has lower affinity(28), Gen Z are over-represented(128).