Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
The Taco Maker is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Taco Maker performance in the United States and how they change over time
See what factors influence The Taco Maker performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of The Taco Maker' competitors in the United States
An analysis of The Taco Maker' competitors in the United States
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Taco Maker holds a leading market performance percentile of 99 in the United States within the Cafe & Restaurants industry, placing it in the top 1% of brands. This high percentile indicates strong market share and customer preference compared to its competitors. Performance peers in the same percentile range include El Vaquero Mexican Restaurant, Pinchers, San Jose's Original Mexican Restaurant, Doya, Roy Rogers, and Emmy Squared Pizza.
Customer satisfaction (CSAT) reflects how well the brand meets customer expectations, directly impacting loyalty and brand advocacy.
The Taco Maker's overall customer satisfaction (CSAT) is 83%, reflecting good customer experiences. This is an increase of 18.8 percentage points year-over-year. In Puerto Rico, CSAT also stands at 83% with similar growth. The CSAT dynamic data shows fluctuations over the three-month period, peaking in June 2025, which could indicate specific successful campaigns or operational improvements during that time.
Average check is a key revenue indicator, revealing customer spending habits and the effectiveness of upselling strategies.
The Taco Maker's overall average check is $15.20, which is a decrease of 9.8% compared to the previous year. The average check in Puerto Rico is $15.20. The dynamic data shows some variability over the months. This decrease warrants investigation into potential factors affecting customer spending, such as menu pricing, promotional strategies, or changes in customer order patterns.
Identifying competitors by cross-visitation patterns reveals direct rivals and shared customer bases for strategic positioning.
The top competitors for The Taco Maker, based on cross-visitation, are Burger King (22.37%), Church's Texas Chicken (18.86%), McDonald's (17.98%), Wendy's (15.35%), and El Mesón Sandwiches (11.40%). These brands share a customer base with The Taco Maker, indicating they are the most relevant competitors in the Cafe & Restaurants industry. Strategic decisions on promotions, menu, locations should take into account the offerings of those competitors.
Understanding consumer segments allows tailoring marketing messages and product offerings for maximum impact.
The Taco Maker's consumer base shows a higher affinity towards women (97%) and men (103%). Generation X has the highest affinity index (110%), suggesting a strong connection. Gen Y is at 94% and Gen Z at 66%, indicating they may be less engaged compared to the average consumer. Focusing on marketing initiatives that cater to Gen X preferences may improve brand engagement.