Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Taco Maker performance in the United States and how they change over time
See what factors influence The Taco Maker performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
The Taco Maker is in the lower 41% of brands
Sample of brands in the same percentile
An analysis of The Taco Maker' competitors in the United States
An analysis of The Taco Maker' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Taco Maker's market performance is at the 41st percentile, indicating a below average market standing. This means the brand captures less foot traffic compared to the majority of its competitors. Performance peers in the same percentile include Ghirardelli, Kiss My Gritz Breakfast House, Parriyas, Violi, Taqueria Factory, and Grand Lux Cafe.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
The Taco Maker's overall CSAT is 84%, a significant 22.3 percentage point increase year-over-year. In Puerto Rico, the CSAT is also 84%. The CSAT dynamic data shows fluctuations between 74.68% and 92.73% during the reporting period, indicating varying levels of customer satisfaction across the months.
Average check reveals spending habits, influencing revenue strategies. Monitoring this KPI helps optimize pricing and promotions for increased profitability.
The Taco Maker's overall average check is $15.40, a decrease of 10.6% year-over-year. In Puerto Rico, the average check is $15.40. The average check dynamic data shows fluctuations between $14.09 and $16.67 during the reporting period, indicating varying spending habits across the months.
Outlet count indicates market presence and growth potential. Tracking this KPI informs expansion strategies and reflects brand reach within the industry.
The Taco Maker has 58 outlets in Puerto Rico. This indicates the brand's physical presence and market coverage within this specific location. There is no growth value reported, suggesting the number of outlets remained constant during the reporting period.
Competitor analysis identifies key rivals and customer preferences. This insight informs strategies to enhance market position and attract customers.
The top competitors for The Taco Maker, based on customer cross-visitation, are Burger King (19.53%), Wendy's (14.79%), Church's Chicken (14.79%), McDonald's (12.43%), and El Mesón Sandwiches (7.69%). This data suggests that customers who visit The Taco Maker also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
The Taco Maker experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload occurring between 1:00 PM and 2:00 PM (67.61%). Traffic is minimal during the early morning hours (12:00 AM to 8:00 AM), indicating a need for adjusted staffing during off-peak times.
Understanding consumer segments enables targeted marketing. Tailoring strategies to specific demographics enhances engagement and drives brand affinity.
The consumer gender mix shows a slightly higher affinity index for women (102%) compared to men (98%). Among generations, Gen X shows a higher affinity (104%), while Gen Y (89%) and Gen Z (68%) are under-indexed, suggesting a lower representation compared to the average consumer.