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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence The Soup Spoon performance in the Singapore and how they change over time
See what factors influence The Soup Spoon performance in the Singapore and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of The Soup Spoon' competitors in the Singapore
An analysis of The Soup Spoon' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Soup Spoon is in the top 1% of brands
Sample of brands in the same percentile
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Soup Spoon's market performance is in the top 1%, indicating a leading position in the Singaporean Cafe & Restaurants industry. This high percentile reflects a strong competitive advantage and significant customer preference compared to peers like Sushi Express and Soup Restaurant.
Knowing key rivals aids strategic positioning. It allows businesses to refine offerings, marketing, and customer engagement for competitive edge.
The Soup Spoon's customers also frequent Poulet, Ajumma's, and Swensen's, indicating these brands are top competitors. Cross-visitation data reveals shared customer base and informs competitive strategies to retain and attract customers.
Understanding peak hours ensures proper staffing. It enables optimization of resources, enhancing customer experience during high-traffic times.
The Soup Spoon experiences peak traffic between 10 AM and 9 PM, with the highest workload around 6-7 PM. This highlights the need for optimal staffing and resource allocation during these hours to manage customer flow.
Segment insights refine targeting efforts. This maximizes marketing ROI and enhances customer engagement with tailored messaging and offerings.
The Soup Spoon shows high affinity with women (112 index), and lower with men (90 index). It indexes high with Gen X (159), is on par with Gen Y (99 index), and lower with Gen Z (73 index). This informs targeted marketing strategies.
Cafés & Restaurants