Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Soup Spoon performance in the Singapore and how they change over time
See what factors influence The Soup Spoon performance in the Singapore and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
The Soup Spoon is ahead of most brands
Sample of brands in the same percentile
An analysis of The Soup Spoon' competitors in the Singapore
An analysis of The Soup Spoon' competitors in the Singapore
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Soup Spoon's market performance is at the 64th percentile, indicating an average/above average market standing in Singapore's Cafe & Restaurants industry. This means The Soup Spoon is ahead of many competitors in attracting customer traffic. Performance peers in the same percentile include XW Western Grill - Changi Airport T2, Shinrai, Xun Wei Hot Pot, Tempura Makino, Ya Kun Kaya Toast, and OPPA Bibimbap.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top competitors for The Soup Spoon, based on customer cross-visitation, are Swensen's (5.14%), Guzman Y Gomez (3.77%), Munchi Pancakes (2.74%), Starbucks (2.74%), and KFC (2.40%). This indicates shared customer bases and potential areas for competitive differentiation.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation.
The Soup Spoon experiences peak traffic workload between 10:00 and 21:00, with the highest workload around 18:00 (59.61%). There is no traffic from 0:00 to 9:00 and from 22:00 to 23:00. This data informs staffing and operational decisions to manage customer flow effectively.
Understanding consumer segments enables targeted marketing and product development, maximizing engagement.
The Soup Spoon's customer base shows a higher affinity towards women (110 index) compared to men (91 index). Gen X shows the highest affinity (133 index), followed by Gen Y (100 index), and Gen Z (92 index). This suggests targeted marketing towards women and Gen X could be particularly effective.