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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Red Box performance in the India and how they change over time
See what factors influence The Red Box performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
The Red Box is in the lower 42% of brands
Sample of brands in the same percentile
An analysis of The Red Box' competitors in the India
An analysis of The Red Box' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
The Red Box is in the lower 42% of brands, indicating a below average market performance. This suggests a need to improve its market standing relative to competitors like Goodslice Pizza, Chennapatnam Filter Coffee, Spice Haat, Hotel Jay Malhar Bhojnalaya, Fort Restaurant Jaipur, and Hotel Kannappa, which are in the same percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with business success.
The Red Box has an overall CSAT of 82%, a significant increase of 40.5 percentage points year-over-year. Tamil Nadu shows the highest CSAT at 85%, while Andhra Pradesh has a CSAT of 82%. This indicates strong positive customer sentiment, especially in Tamil Nadu and Andhra Pradesh.
Average check (transaction value) indicates spending per customer, influencing revenue. Monitoring it helps optimize pricing and identify upselling opportunities.
The Red Box has an overall average check of 546.3 INR, a 20.7% increase year-over-year. Tamil Nadu has the highest average check at 577.2 INR, while Andhra Pradesh has an average check of 500 INR. This suggests increased customer spending compared to the previous year.
Outlet count reflects brand reach and market presence. Growth indicates expansion, while distribution across locations reveals geographic focus.
The Red Box has 32 outlets in Tamil Nadu, 5 in Telangana, 4 in Andhra Pradesh, 2 in Karnataka, and 1 in Puducherry. This indicates a strong presence in Tamil Nadu, with a smaller but established presence in other South Indian states.
Identifying competitors reveals market dynamics and customer preferences. Cross-visitation data highlights brands competing for the same customer base.
Customers of The Red Box also frequently visit KFC (8.33%), ibaco (7.29%), Star Briyani (6.25%), Geetham Veg Restaurant (4.17%), and McDonald's (4.17%). These brands represent key competitors attracting a similar customer base.
Traffic workload by hour reveals peak times, enabling staffing and resource optimization. Understanding customer flow improves service efficiency.
The Red Box experiences peak traffic between 11 AM and 10 PM, with the highest workload between 6 PM and 8 PM. Minimal traffic occurs between midnight and 10 AM, indicating the need for optimized staffing during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Women are overrepresented (96 index) and Men are overrepresented (102 index) among The Red Box's consumers. Gen X is overrepresented (116 index), while Gen Y (95 index) is slightly underrepresented, and Gen Z (101 index) is slightly overrepresented.