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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence The Burger Club performance in the India and how they change over time
See what factors influence The Burger Club performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Burger Club' competitors in the India
An analysis of The Burger Club' competitors in the India
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Burger Club is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference within the cafe & restaurant industry.
The Burger Club is a leading brand with a market performance percentile of 99, placing it in the top 1%. This shows a strong market standing relative to competitors like Ashirvaad Grand Pure Veg Restaurant, Kakal Kai Ruchi, Royal Hut Restaurant, Macofa Chocolate Factory, Giani's, and Grill Park who are also at the 99th percentile.
Customer satisfaction (CSAT) indicates loyalty. Tracking CSAT helps identify areas for improvement and gauge the impact of changes on customer perception.
The Burger Club's overall customer satisfaction is 68%, a 12.4 percentage point increase year-over-year. Uttar Pradesh shows the highest CSAT at 77% with a significant growth of 49.7pp. Delhi has a CSAT of 65%. The CSAT trend shows fluctuations over the three months, peaking in May 2025. This suggest positive improvements in customer experience.
Average check reflects customer spending per visit, influencing revenue. Monitoring it helps optimize pricing and identify upselling opportunities for growth.
The Burger Club's average check is 385.8 INR, an 8.9% increase year-over-year. Delhi has the highest average check at 434 INR. Uttar Pradesh's average check is 261.9 INR, and Haryana's is 191.9 INR. The average check amount shows fluctuations over the three months, peaking in May 2025. This suggest that the average customer spends more per order.
Outlet count shows brand reach. Tracking it informs expansion, reflecting growth, market penetration, and brand presence in different regions.
The Burger Club has 20 outlets in Delhi, 3 in Haryana, 3 in Uttar Pradesh, 1 in Gujarat and 1 in Odisha. The distribution indicates a strong presence in Delhi, with smaller presence in other states, meaning Delhi is a primary market.
Competitor analysis helps to understand the competitive landscape, identify threats and opportunities, and refine strategies for gaining market share.
The Burger Club's top competitors based on cross-visitation are Haldiram's (13.92%), KFC (10.31%), McDonald's (7.22%), Burger King (6.70%), and Domino's Pizza (5.15%). This indicates that customers who visit The Burger Club also frequently visit these establishments.
Traffic workload analysis helps optimize staffing, manage resources, and improve customer experience during peak hours, maximizing efficiency and satisfaction.
The Burger Club experiences peak traffic between 4 PM and 8 PM (hod 16-20), with the highest workload around 7 PM (hod 19) at 57.94%. Traffic is minimal between 4 AM and 8 AM (hod 4-8). This shows the prime time that The Burger Club attract the customers.
Understanding consumer segments helps tailor marketing and product offerings, improving engagement and brand affinity with specific demographic groups.
The Burger Club's consumer base consists of a gender mix of approximately equal parts Women and Men. The generational mix shows a high affinity for Gen Z (145%) and Gen Y (111%), while Gen X is under-indexed (38%). This suggests a strong appeal towards younger demographics.