Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence The Other Place performance in the United States and how they change over time
See what factors influence The Other Place performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Other Place' competitors in the United States
An analysis of The Other Place' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Other Place is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
The Other Place has a market performance of 99, placing it in the leading position. This means it outperforms most competitors. Performance peers in the same range are: El Paso Mexican Grill, al Badawi, Delia's Specializing in Tamales, Lime & Lemon Indian Grill & Bar, Nina's Brunch, American Express Centurion Lounge.
CSAT shows how well the brand meets customer expectations. Tracking CSAT helps improve service and retain customers.
The Other Place has an overall CSAT of 77%, a 3pp decrease year-over-year. Kansas shows the highest CSAT at 81%, while Iowa is at 76%, and Missouri at 73%. There is a decrease in all the mentioned states compared to the last year.
Average check reflects customer spending per visit. Monitoring this KPI helps in pricing strategies and revenue forecasting.
The overall average check for The Other Place is $20.50, down 1.7% year-over-year. Missouri has the highest average check at $22.60. Kansas is at $21.40 and Iowa is at $19.60. There are no changes compared to the last year in all mentioned states.
Outlet count indicates brand reach and expansion. More outlets often mean greater market presence and accessibility for customers.
The Other Place has the most outlets in Iowa (8), followed by Kansas (4). Minnesota has 3, Indiana and Louisiana each have 2. New York, Missouri, and Pennsylvania each have 1 outlet. This distribution shows a strong presence in the Midwest.
Competitor analysis helps understand the competitive landscape, identify threats, and refine strategies for market differentiation.
Customers of The Other Place also frequently visit McDonald's (13.28%), Taco Bell (5.81%), Sonic Drive-In (5.39%), Chick-fil-A and Applebee's Grill + Bar (4.56% each). McDonald's is the most cross-visited brand.
Understanding traffic workload helps optimize staffing and resource allocation to meet customer demand efficiently.
The Other Place experiences peak traffic between 11 AM and 10 PM, with the highest workload between 6 PM and 7 PM (60.21%). Traffic is significantly lower in the early morning hours, indicating a need for adjusted operational strategies during those times.
Consumer segments inform targeted marketing, aligning products/services with specific demographics for effective customer engagement.
Women (83) and Gen Z (86) are under-indexed, suggesting a relatively lower affinity compared to the average consumer. Men (115) and Gen X (134) are over-indexed, indicating higher-than-average affinity. Gen X demonstrates the highest affinity.