Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Other Place performance in the United States and how they change over time
See what factors influence The Other Place performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
The Other Place is in the lower 35% of brands
Sample of brands in the same percentile
An analysis of The Other Place' competitors in the United States
An analysis of The Other Place' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
The Other Place is in the lower 35% of brands, indicating a lagging market performance. This means the brand captures less foot traffic compared to competitors. Performance peers in the same range include BunSlut, TouchDown Wings, El Pescador, 192 Crab & Lobster Juicy Seafood and Bar Restaurant, Oi Shiba, and Fitz's.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, retention, and brand reputation, crucial for business growth.
The Other Place has an overall CSAT of 77%, a decrease of 3.1 percentage points year-over-year. Missouri shows the highest CSAT at 79% with a 7.3 percentage point increase, while Iowa has the lowest at 76% with a 7.2 percentage point decrease. This suggests varying customer experiences across different states.
Average check reveals customer spending habits, influencing revenue strategies and profitability, essential for financial health.
The Other Place's overall average check is $21, a 4.8% increase year-over-year. Missouri has the highest average check at $21.90, while Iowa has the lowest at $20.60. This indicates customers are spending slightly more per visit compared to the previous year.
Outlet count indicates brand reach and market presence, influencing accessibility and potential customer base, vital for expansion.
The Other Place has the most outlets in Iowa (8), followed by Kansas (4). Minnesota has 3 outlets, while Indiana and Louisiana each have 2. New York, Missouri, and Pennsylvania each have 1 outlet. This shows a concentration of outlets in the Midwest region.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning for advantage.
The top competitors for The Other Place, based on customer cross-visitation, are McDonald's (12.32%), Taco Bell (5.42%), Subway (4.93%), Culver's (4.43%), and Texas Roadhouse (3.94%). This indicates a significant overlap in customer base with major fast-food chains.
Traffic workload by hour reveals peak times, optimizing staffing and resource allocation for efficient operations and customer satisfaction.
The Other Place experiences peak traffic between 16:00 (4 PM) and 19:00 (7 PM), with the highest workload at 18:00 (6 PM) at 60.88. Traffic is lowest between 3:00 AM and 7:00 AM. This data suggests focusing resources during evening hours.
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and brand resonance for growth.
Women show a high affinity (83) towards The Other Place, while men are over-represented (116). Gen X is over-represented (124), Gen Y has an affinity of 83, and Gen Z is under-represented (52). This suggests targeted marketing towards Gen X and male consumers may be beneficial.