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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Grill performance in the United States and how they change over time
See what factors influence The Grill performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Grill' competitors in the United States
An analysis of The Grill' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
The Grill is in the lower 17% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
The Grill is in the lower 17% of brands, indicating a critically low market performance. This means The Grill captures less foot traffic compared to competitors like La Semilla, The Blue Point, Mooo's Creamery, The Muse Whiskey Bar & Coffee Shop, Marakanda Restaurant, and El Encebollado de Rossy, which share a similar market position.
Outlet count indicates brand reach and market presence. Growth in outlets often correlates with expansion and increased revenue potential.
The Grill has 39 outlets in Oklahoma and 1 in Texas. Oklahoma represents the majority of The Grill's presence, while Texas has a minimal footprint. This suggests a strong regional concentration in Oklahoma.
Competitor analysis identifies key rivals and their strategies, enabling informed decisions to gain a competitive edge and attract customers.
The top competitors for The Grill, based on customer cross-visitation, are Sonic Drive-In (23.53%) and Braum's Ice Cream & Dairy Store (17.65%). Taco Bell and Tamashii Ramen share 11.76% cross-visitation, while Taco Fuego has 5.88%. This indicates shared customer interest with these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and revenue.
The Grill experiences peak traffic workload between 6 AM and 7 PM, with the highest workload around 11 AM. Traffic is minimal between 8 PM and 4 AM. This highlights the need for adequate staffing during peak hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics for increased engagement.
The Grill's customer base shows a higher affinity among women (72%) and Gen Y (124%). Men are under-indexed (126%), as are Gen X (51%). This suggests marketing efforts could focus on appealing to women and Gen Y.