Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Coffee Factory performance in the Turkey and how they change over time
See what factors influence The Coffee Factory performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
The Coffee Factory is in the lower 42% of brands
Sample of brands in the same percentile
An analysis of The Coffee Factory' competitors in the Turkey
An analysis of The Coffee Factory' competitors in the Turkey
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Coffee Factory is in the lower 42% of brands in Turkey's Cafe & Restaurants industry, indicating a below average market performance. This means the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile include Modena Steak Kebap Fish House, CHOCOFLY, Ara Köfte Satır Et, Şampiyon Kokoreç, Nasrettin Hoca Dinlenme Tesisleri, and Selale Restaurant.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
The Coffee Factory's overall customer satisfaction is 81%, a decrease of 5.3 percentage points year-over-year. Marmara Region shows 82% satisfaction, while the Aegean Region has a lower satisfaction of 72% with a significant decrease of 21.7 percentage points. This indicates a need to address customer concerns, especially in the Aegean Region, to improve loyalty and brand perception.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The Coffee Factory's overall average check is 319.6 TRY, a 72.5% increase year-over-year. The Marmara Region shows an average check of 330.7 TRY. The significant increase suggests customers are spending more per visit, potentially due to menu changes or increased prices. Monitoring this trend is crucial for maintaining profitability.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
The Coffee Factory has 34 outlets in Turkey. The majority (28) are located in the Marmara Region, with smaller presences in Central Anatolia (2), Black Sea (2), Aegean (1), and Eastern Anatolia (1) regions. This distribution highlights a strong focus on the Marmara Region, with opportunities for expansion in other regions to increase brand reach.
Identifying competitors helps refine strategies, understand market dynamics, and capture market share.
The top competitors for The Coffee Factory, based on customer cross-visitation, are Starbucks (10.31%), Burger King (8.25%), Kahve Dünyası (7.22%), Köfteci Yusuf (6.19%), and McDonald's (6.19%). This indicates that customers of The Coffee Factory also frequently visit these establishments, suggesting they are viable alternatives in the minds of consumers.
Traffic workload analysis optimizes staffing, resource allocation, and service delivery during peak hours.
The Coffee Factory experiences peak traffic workload between 12:00 PM and 10:00 PM, with the highest workload at 22:00 (49.11%). The lowest traffic is between 2:00 AM and 6:00 AM. This data suggests the need for increased staffing and resource allocation during peak hours to ensure efficient service and customer satisfaction.
Understanding consumer segments enables targeted marketing, product development, and personalized customer experiences.
The Coffee Factory's customer base shows a high affinity towards women (86%) and men (109%). Gen X is represented with an affinity index of 104%, Gen Y with 85%, and Gen Z with 222%. This indicates a strong affinity among Gen Z consumers, suggesting targeted marketing efforts towards this demographic could be particularly effective.