Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence The Coffee Factory performance in the Turkey and how they change over time
See what factors influence The Coffee Factory performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Coffee Factory' competitors in the Turkey
An analysis of The Coffee Factory' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Coffee Factory is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Coffee Factory is in the top 1% of brands in Turkey's Cafe & Restaurants industry, indicating a leading market position. This suggests strong customer preference and competitive advantage. Performance peers include Peçko Fırın, Greenwich Coffee, Meşhur Köfteci Abdi Özcan, SULTAN BALIK, Luuq Coffee and Samsu Börek.
Customer satisfaction is crucial for loyalty and brand advocacy, directly impacting revenue and long-term success. High CSAT scores can drive repeat business.
The Coffee Factory's overall customer satisfaction is 80%, a decrease of 4.5 percentage points year-over-year. Marmara Region shows 81% satisfaction, while the Aegean Region is notably lower at 72%. This indicates potential issues in the Aegean Region requiring attention.
Average check reflects spending per customer, crucial for revenue growth. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The Coffee Factory's overall average check is 316.2 TRY, a substantial increase of 70.6% year-over-year. The Marmara Region shows an average check of 326.5 TRY. This growth indicates increased customer spending.
Outlet count indicates brand reach and market penetration, driving revenue potential. Tracking outlets across regions reveals expansion strategies.
The Coffee Factory has a total of 27 outlets. Most are in the Marmara Region (24), with single outlets in the Black Sea, Aegean, and Eastern Anatolia Regions. This distribution indicates a strong presence in Marmara.
Competitor analysis reveals market dynamics and helps refine strategies. Identifying top competing brands highlights key areas for differentiation.
The top competitors for The Coffee Factory, based on cross-visitation, are Starbucks (9.90%), Burger King (7.92%), Kahve Dünyası (6.93%), Köfteci Yusuf (5.94%), and McDonald's (5.94%). This indicates significant overlap in customer base with these brands.
Understanding traffic workload helps optimize staffing and resource allocation. Identifying peak hours ensures efficient service and customer satisfaction.
The Coffee Factory experiences its highest traffic workload between 6 PM and 10 PM, peaking at 48.32% at 10 PM, and a secondary peak at 2 PM. Traffic is minimal between midnight and 7 AM. Staffing should align with these trends.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning, enhancing relevance and campaign effectiveness.
Women (75%) are highly represented among The Coffee Factory's customers, while men are more over-indexed (113%). Gen X (104%) shows good index, Gen Y (85%) is under-indexed, while Gen Z (222%) shows a high affinity. Tailored messaging can enhance engagement.