Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Coffee Cup performance in the El Salvador and how they change over time
See what factors influence The Coffee Cup performance in the El Salvador and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Coffee Cup' competitors in the El Salvador
An analysis of The Coffee Cup' competitors in the El Salvador
In Cafés & Restaurants
·Jul – Sep 25
The Coffee Cup is in the lower 37% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Coffee Cup is in the lower 37% of brands in El Salvador's Cafe & Restaurants industry, indicating a lagging market position. This means the brand captures less foot traffic compared to competitors. Performance peers in a similar range include Rusty Restaurant, The Indian Kitchen, Legends at The Pier - El Salvador, and Tacos Hermanos • Las Ramblas Santa Ana.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
The Coffee Cup's overall CSAT is 79%, a decrease of 6.2 percentage points year-over-year. San Salvador shows a CSAT of 81%, while La Libertad has a lower CSAT of 71% with a significant decrease of 20.7 percentage points. This indicates a need to address customer concerns, especially in La Libertad.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The Coffee Cup's overall average check is $7.60 USD, a decrease of 28.8% year-over-year. San Salvador's average check is $7.20 USD with no growth. This decline suggests a need to analyze spending habits and potentially adjust offerings or pricing strategies.
Outlet count indicates brand reach and market presence. More outlets can mean greater convenience and brand visibility for customers.
The Coffee Cup has 15 outlets in San Salvador, 12 in La Libertad, and 1 each in Sonsonate, Usulután, and La Paz. San Salvador and La Libertad account for the majority of outlets, indicating a concentration of business in these states.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain a competitive edge and attract more customers.
The Coffee Cup's top competitors based on customer cross-visitation are Mister Donut (20%), San Martín (18%), Pizza Hut (18%), and Pollo Campero (18%), and Burger King (10%). This suggests customers often visit these brands in addition to The Coffee Cup.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand effectively.
The Coffee Cup experiences peak traffic workload between 14:00 and 17:00 (2 PM - 5 PM), with the highest workload at 16:00 (4 PM). Traffic starts increasing significantly from 6:00 AM, indicating early morning demand. The lowest traffic is between 1:00 AM and 4:00 AM.
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and brand affinity with specific groups.
The Coffee Cup's customer base shows a high affinity for women (86%), indicating they are overrepresented compared to the average consumer. Men are also represented (109%). Gen Y (130%) shows a higher affinity compared to Gen X (100%).