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Managing Partner, Global Business Development
See what factors influence The Coffee Cup performance in the El Salvador and how they change over time
See what factors influence The Coffee Cup performance in the El Salvador and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Coffee Cup' competitors in the El Salvador
An analysis of The Coffee Cup' competitors in the El Salvador
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Coffee Cup is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Coffee Cup is a leading brand, ranking in the top 1% within the Cafe & Restaurants industry in El Salvador. This indicates a strong market presence relative to peers like Sens Café El Boquerón, Republik Bar, Los Cebollines, Restaurante Dos Alas, Biggest and Restaurante Acajutla, which are also in the top 1%.
Customer satisfaction is a key indicator of brand health, reflecting the quality of service and products, directly impacting customer loyalty and retention.
The Coffee Cup's overall customer satisfaction (CSAT) is 82%, a decrease of 2.3 percentage points year-over-year. San Salvador shows a CSAT of 84% with a 1.4 percentage point increase, while La Libertad has a CSAT of 73% with a significant decrease of 13 percentage points. The downward trend in La Libertad requires investigation.
Average check reveals customer spending habits, helps optimize pricing strategies, and impacts revenue forecasting and profitability analysis.
The Coffee Cup's overall average check is $8 USD, a decrease of 21.3% year-over-year. San Salvador's average check is $7.8 USD with no growth. The decline in average check suggests a need to evaluate menu pricing and promotional strategies.
Number of outlets shows brand's reach and expansion, reflecting its growth strategy and accessibility to customers in different locations.
The Coffee Cup has 15 outlets in San Salvador, 12 in La Libertad, and 1 each in Sonsonate, Usulután, and La Paz. San Salvador and La Libertad account for the majority of the outlets, indicating a strong presence in these states. Further expansion opportunities may exist in other regions.
Competitor analysis helps identify key players and their market share, guiding strategic decisions to maintain a competitive edge and attract customers.
The top competitors for The Coffee Cup, based on cross-visitation, are Pollo Campero (22.37%), Pizza Hut (19.74%), Mister Donut (18.42%), Burger King (15.79%), and San Martín (15.79%). These brands represent alternative choices for The Coffee Cup's customers, highlighting the competitive landscape.
Traffic workload indicates peak hours and customer flow, aiding in staffing, resource allocation, and optimizing service to meet demand efficiently.
The Coffee Cup experiences peak traffic between 3 PM and 5 PM, with the highest workload at 4 PM (60.80%) and 5 PM (63.87%). Morning traffic increases significantly from 6 AM to 11 AM, with the biggest workload at 11 AM (52.48%) and 12 PM (52.70%). This data is crucial for staffing and resource allocation.
Understanding consumer segments enables targeted marketing, product customization, and tailored experiences, enhancing engagement and brand affinity among different groups.
Women are overrepresented (107%) in The Coffee Cup's customer base compared to men (96%), indicating a higher affinity. Similarly, Gen X (126%) and Gen Y (114%) show stronger representation than other generations. This suggests marketing efforts should focus on these demographics.