Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Alley performance in the United States and how they change over time
See what factors influence The Alley performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
The Alley is in the lower 31% of brands
Sample of brands in the same percentile
An analysis of The Alley' competitors in the United States
An analysis of The Alley' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Alley's market performance is in the lower 31%, indicating a below-average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in a similar range include Mike’s Superior Deli and Grill, Northern China Eatery (Beltline), Cap City Fine Diner and Bar, Daiquiri Deck, The Empanada's, and Kings BBQ, Burgers & More.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
The Alley's overall CSAT is 86%, up 11.6 percentage points year-over-year, indicating improved customer satisfaction. Colorado shows the highest CSAT at 97%, followed by Texas at 83% and California at 72%. The CSAT dynamic data shows fluctuations between June and August 2025, with a low of 72.5 in July.
Outlet count indicates brand reach and growth. Tracking this KPI informs expansion strategies and market penetration efforts for increased brand visibility.
The Alley has 7 outlets each in California and Texas, 2 in Colorado and Washington, and 1 each in Hawaii, Virginia, and Massachusetts. This distribution highlights California and Texas as key markets for the brand.
Competitor analysis identifies key players and customer preferences. This insight informs strategies to enhance competitive advantage and attract more customers.
The top competitors for The Alley, based on cross-visitation, are McDonald's (8.99%), Koy Chinese & Sushi Restaurant (7.87%), K BBQ (6.74%), Whataburger (5.62%), and IHOP (4.49%). This suggests that customers who visit The Alley also frequent these establishments.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. This optimization enhances customer experience and operational efficiency.
The Alley experiences peak traffic workload between 11 AM and 9 PM, with the highest traffic around 6 PM (56.74%) and 5 PM (53.86%). Traffic is minimal between midnight and 10 AM, indicating a need to focus resources during peak hours.
Understanding consumer segments enables targeted marketing. Tailoring strategies to specific demographics enhances engagement and maximizes marketing ROI.
The Alley's customer base shows a slightly higher affinity among women (106) compared to men (94). Gen Z shows the highest affinity (209), followed by Gen Y (134), while Gen X is under-indexed (37). This suggests a strong appeal to younger generations.