Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Alley performance in the Malaysia and how they change over time
See what factors influence The Alley performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Alley' competitors in the Malaysia
An analysis of The Alley' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
The Alley is in the lower 25% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Alley's market performance is in the lower 25% percentile, indicating a lagging position. This means The Alley captures less foot traffic compared to competitors like Eastern Kopitiam, Mixue Ambangan Heights, Chi-Gui Mala Hotpot 赤鬼麻辣火锅 (Mid Valley Southkey), 小日子 Little Days Cafe, Jing Cheng Beijing Roasted Duck, and Chibana Cafe, which are in a similar percentile range.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
The Alley's overall customer satisfaction is 83%, a significant increase of 29.5 percentage points year-over-year. In Perak, customer satisfaction is also 83%, with a growth of 20.2 percentage points. The CSAT dynamic data shows fluctuations between 42.86% and 97.01% during the reporting period.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
The Alley has a varying number of outlets across different states in Malaysia. Johor has the highest number of outlets with 6, followed by Kuala Lumpur with 4, and Selangor and Perak each with 3. Malacca has 2 outlets. This distribution reflects The Alley's strategic focus on different regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for The Alley, based on customer cross-visitation, are Mixue Soho Ipoh (14.71%), McDonald's (11.76%), Starbucks (8.82%), KFC (8.82%), and 港湾茶餐厅 (5.88%). This indicates that customers who visit The Alley also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
The Alley experiences peak traffic workload between 11:00 AM and 11:00 PM, with the highest traffic workload occurring between 4:00 PM and 9:00 PM. Traffic is minimal during the early morning hours (1:00 AM to 8:00 AM). This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
The Alley's consumer base shows a high affinity towards women (73% representation) and Gen Z (376% representation). This suggests that The Alley is particularly appealing to these demographics, and marketing efforts should be tailored accordingly.