Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence The Alley performance in the Malaysia and how they change over time
See what factors influence The Alley performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of The Alley' competitors in the Malaysia
An analysis of The Alley' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Alley is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the cafe & restaurants industry.
The Alley holds a leading market position in Malaysia's cafe & restaurant industry with a percentile of 98, placing it in the top 2% of brands. Performance peers include Paris Baguette, 小团圆砂锅菜Small Reunion Restaurant, 田園粥火锅 Farmland Porridge Steamboat, Oh Kampung Cafe, YGF MALATANG 杨国福麻辣烫@SS2, and Mr Dakgalbi.
Average check reflects customer spending habits and revenue per transaction, vital for profitability and pricing strategy assessment.
The overall average check for The Alley is not available for this period. However, in Perak, the average check is 19.6 MYR, with 0% growth. The average check value fluctuates around 18.89 MYR between May and July 2025.
Outlet count signifies market presence and expansion, influencing brand visibility and accessibility to customers in different regions.
The Alley has a presence across multiple states in Malaysia. Johor leads with 7 outlets, followed by Kuala Lumpur and Perak with 4 and 3 outlets, respectively. Selangor has 3, and Malacca has 2. This distribution shows a strong presence in Johor.
Competitor analysis identifies key rivals and customer preferences, enabling strategic positioning and competitive advantage.
The Alley's top competitors based on cross-visitation in Malaysia are Mixue Soho Ipoh (11.32%), Starbucks (9.43%), McDonald's (9.43%), 三喜砂锅 SanXii Claypot (7.55%), and KFC (5.66%). This indicates that customers who visit The Alley also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation based on hourly customer traffic patterns, improving operational efficiency.
The Alley experiences peak traffic workload between 15:00 and 21:00, with a high of 48.82% at 21:00. Traffic is minimal between 1:00 and 8:00. The workload increases from 9:00 AM, peaking in the evening, indicating the most demanding operational hours.
Understanding consumer segments allows for tailored marketing strategies and product offerings that cater to specific demographic groups.
Both Women and Men are represented at 100%. Gen Z exhibits high affinity (264%), while Gen Y shows 55%. Affinity Index indicates how strongly a given segment is represented relative to the average consumer.