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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Thai Chili 2go performance in the United States and how they change over time
See what factors influence Thai Chili 2go performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Thai Chili 2go is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Thai Chili 2go' competitors in the United States
An analysis of Thai Chili 2go' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Thai Chili 2go holds a leading market position at the 99th percentile. This indicates a strong competitive standing in the Cafe & Restaurants industry in the United States, with high customer preference relative to peers like Duke's Roadhouse, ThunderCloud Subs, Uccello's Ristorante, Walker Bros. Original Pancake House, Café Lola and Magnolia Pho.
Customer Satisfaction (CSAT) reflects customer happiness. High CSAT scores build loyalty, boosting revenue and brand reputation. Tracking changes identifies satisfaction trends.
Thai Chili 2go's overall customer satisfaction (CSAT) is 76%, experiencing a decrease of 8.2 percentage points compared to the previous year. In Arizona, CSAT also stands at 76% with the same decrease. Recent months show fluctuation between 70.83% and 81.82%.
Average Check reveals how much customers spend per visit. Tracking it helps assess pricing strategies, identify revenue opportunities, and understand customer spending habits.
Thai Chili 2go's average check is $20.70, down 0.4% year-over-year. The average check in Arizona is also $20.70. Monthly average check values fluctuated between $18.40 and $23.77 during the reporting period.
Tracking the number of outlets indicates business growth and market reach. An increasing number of outlets can signal expansion and stronger brand presence.
Thai Chili 2go has 15 outlets in Arizona. This indicates a moderate level of physical presence within the state's cafe and restaurant market during the specified period.
Identifying top competitors helps understand the competitive landscape and refine strategies. Analyzing cross-visitation patterns reveals key brands vying for the same customers.
The top competitors for Thai Chili 2go, based on customer cross-visitation, are McDonald's (6.98%), Whataburger (5.81%), In-N-Out Burger (5.81%), Wendy's (5.81%), and Starbucks (5.81%). This indicates a competition with major fast-food chains and coffee shops.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and identify peak hours. Understanding traffic patterns ensures efficient service and customer satisfaction.
Thai Chili 2go experiences peak traffic workload between 11 AM and 8 PM, with the highest workload at 62.37% around 6 PM. There is no traffic between 0:00 AM and 10 AM and after 8 PM.
Understanding consumer segments helps tailor marketing efforts. Analyzing gender and generation mix reveals key demographics and their affinity, guiding targeted campaigns.
Thai Chili 2go's consumer base shows higher affinity among women (113 Index) compared to men (88 Index). Gen Y shows the highest affinity (129 Index), followed by Gen X (76 Index) and Gen Z (22 Index). This suggests a strong appeal to millennial consumers.