Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Tasty Treat performance in the Bangladesh and how they change over time
See what factors influence Tasty Treat performance in the Bangladesh and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tasty Treat' competitors in the Bangladesh
An analysis of Tasty Treat' competitors in the Bangladesh
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Tasty Treat is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Tasty Treat is a leading brand with a market performance percentile of 99 in Bangladesh. This indicates it captures a dominant share of customer traffic relative to its peers like Kasundi Restora Ltd, Kamalapur Railway Station Hotel and Restaurant, Pinewood Cafe + Kitchen, Chillox, The Green Lounge, and Flambe′ Restaurant, all positioned within the same high-performing range.
Customer Satisfaction (CSAT) measures how happy customers are, directly impacting loyalty and revenue. A higher CSAT score usually means better business outcomes.
Tasty Treat's overall CSAT is 63%, a decrease of 14.9 percentage points year-over-year. Rajshahi Division shows 64% satisfaction, while Dhaka Division is lower at 58%. This decline suggests a need to investigate and address factors impacting customer happiness, particularly in Dhaka.
Average Check indicates how much customers spend per visit, influencing total revenue. Monitoring trends helps optimize pricing and offerings.
Tasty Treat's overall average check is 444.8 BDT, a decrease of 3.9% year-over-year. Dhaka Division's average check is 452 BDT with no growth. This suggests potentially declining spending per customer, requiring investigation into menu appeal or pricing strategies.
Number of Outlets shows brand reach and market presence. More outlets can mean greater convenience and brand recognition for customers.
Tasty Treat has a significant presence in Bangladesh, with 128 outlets in Dhaka Division, 33 in Chittagong, 25 in Sylhet, 13 in Rajshahi, 4 in Khulna, and 3 each in Mymensingh and Barishal. Dhaka Division dominates the outlet distribution, reflecting a strategic focus on this region.
Understanding competitors reveals brand's position in the market and helps to identify opportunities to win customers and gain market share.
Tasty Treat's customers also frequently visit Kacchi Bhai (6.19%), Chillox (5.50%), Sultan's Dine (5.50%), KFC (4.12%), and BFC (Best Fried Chicken) (3.78%). This cross-visitation data suggests these brands are direct competitors, and Tasty Treat should analyze their offerings to differentiate and attract more customers.
Traffic Workload by hours reveals peak activity times, enabling optimal staffing and resource allocation for enhanced service and customer satisfaction.
Tasty Treat experiences peak traffic workload between 18:00 and 21:00, with the highest activity around 20:00 (63.29%). Traffic gradually increases from 7:00, indicating breakfast/early lunch demand, and declines sharply after 22:00. Resource planning should align with these peak hours.
Analyzing consumer segments by Gender and Generation allows for targeted marketing, ensuring relevance and maximizing engagement with distinct customer groups.
Tasty Treat's customer base shows Women are overrepresented (78%), while Men show a high affinity (104%). Gen Y demonstrates a strong affinity, exceeding the average (123%). Targeted marketing should leverage these insights to optimize outreach.