Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Bangladesh and how they change over time
See what factors influence KFC performance in the Bangladesh and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Bangladesh
An analysis of KFC' competitors in the Bangladesh
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Bangladesh is a leading brand with a market performance percentile of 99, placing it in the top 1% of brands. This high percentile indicates a strong market presence and customer preference compared to its peers like Dhaka Metro Restaurant, Star Kabab & Restaurant, The Cafe Rio Ltd., Kacchi Bhai, Palongki Inani (Authentic Bengali Food Restaurant), and Fish & Co. Bangladesh, all of whom are also at the 99th percentile.
CSAT reflects customer happiness, guiding improvements for loyalty and positive brand perception in Bangladesh's competitive restaurant market.
KFC's overall customer satisfaction (CSAT) in Bangladesh is 61%, a decrease of 5.1 percentage points year-over-year. Mymensingh Division shows the highest CSAT at 75% with a significant increase, while Dhaka and Chittagong Divisions exhibit lower CSAT scores and decreased satisfaction levels. The CSAT fluctuated between 47.24% and 77.91% from May to July 2025.
Average check reveals spending habits, informing pricing and menu strategies to boost revenue and customer value in Bangladesh.
The overall average check for KFC in Bangladesh is 804.2 BDT, down 11.5% year-over-year. Rajshahi Division has the highest average check at 994.1 BDT. Khulna Division reports the lowest at 610 BDT. Average check values varied between 751.69 BDT and 864.06 BDT from May to July 2025.
Outlet count indicates brand reach, crucial for accessibility and market share growth in Bangladesh's diverse regions.
KFC has a total of 40 outlets in Bangladesh. Dhaka Division accounts for the majority, with 27 outlets. Chittagong Division has 4 outlets, and Khulna Division has 3. Other divisions including Mymensingh, Rajshahi, Sylhet, Rangpur and Barishal each have 1 outlet.
Knowing competitors shapes strategy, letting KFC refine offerings, attract customers, and stay competitive in Bangladesh.
KFC's top competitors in Bangladesh, based on customer cross-visitation, are Jhaubon Restaurant (36.72%), Ruposhi Bangla Restaurant (36.50%), Poushee Hotel & Restaurant (36.39%), Kasundi Restora Ltd (32.13%), and Khing Mondi Restaurant (16.83%). This indicates that customers who visit KFC also frequent these establishments.
Traffic workload identifies peak hours, enabling staffing and resource optimization for customer satisfaction in Bangladesh.
KFC in Bangladesh experiences peak traffic workload between 11 AM and 10 PM, with the highest traffic around 8 PM (66.15%), 9 PM (69.26%), and 6 PM (43.16%). The lowest traffic occurs during the early morning hours (0-7 AM), suggesting optimal times for operational activities.
Consumer segments guide marketing, letting KFC tailor messaging and products for better connection and sales.
KFC's customer base in Bangladesh consists of 98% women and 100% men, showing a gender-balanced consumer base, Gen Y shows high affinity, while Gen Z are also significantly represented. This indicates a strong preference among younger generations.