Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Bangladesh and how they change over time
See what factors influence KFC performance in the Bangladesh and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Bangladesh
An analysis of KFC' competitors in the Bangladesh
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 25% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
KFC in Bangladesh is at the 75th percentile, indicating an average/above average market performance. This means KFC captures more customer traffic than 75% of Cafe & Restaurants brands. Performance peers in the same range include Posh Lounge Rooftop and Woodhouse Grill.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Higher CSAT often correlates with repeat business.
KFC's overall CSAT in Bangladesh is 68%, up by 8.2 percentage points year-over-year. Chittagong Division shows a significant increase in CSAT (up 23.7pp), while Dhaka Division experienced a slight decrease (down 0.6pp). This indicates improved customer experiences overall.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring trends helps optimize pricing and promotions.
The overall average check for KFC in Bangladesh is 779 BDT, a decrease of 9.1% year-over-year. Rajshahi Division has the highest average check (1.1K BDT). The decrease suggests potential shifts in customer spending or menu preferences.
Outlet count indicates market reach and expansion. More outlets can increase brand visibility and accessibility to customers.
KFC has 27 outlets in Dhaka Division, the highest number in Bangladesh. Chittagong Division has 4 outlets, while Khulna, Mymensingh, Rajshahi, Sylhet, Rangpur and Barishal Divisions each have 1. This distribution highlights Dhaka's importance to KFC's operations.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation informs competitive strategies.
Customers who visit KFC also frequently visit Ruposhi Bangla Restaurant, Jhaubon Restaurant, and Poushee Hotel & Restaurant (cross-visitation around 43%). Kasundi Restora Ltd has a cross-visitation of 37.71%, and Khing Mondi Restaurant has 19.82%. These are KFC's main competitors.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
KFC in Bangladesh experiences peak traffic between 17:00 and 21:00, with the highest workload at 20:00 (67.34). Traffic is significantly lower during early morning hours. This data helps optimize staffing during peak times.
Consumer segment analysis enables targeted marketing. Understanding demographics helps tailor products and messaging for better engagement.
Women (affinity index 154) are overrepresented among KFC's consumers, while men (affinity index 82) are underrepresented. Gen Z (affinity index 196) shows high affinity, while Gen Y (affinity index 101) is slightly overrepresented. This suggests targeted marketing towards women and Gen Z.