Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Tapa King performance in the Philippines and how they change over time
See what factors influence Tapa King performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Tapa King is in the lower 26% of brands
Sample of brands in the same percentile
An analysis of Tapa King' competitors in the Philippines
An analysis of Tapa King' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tapa King's market performance is in the lower 26% in the Philippines' Cafe & Restaurants industry. This indicates a below-average market standing compared to its competitors. Performance peers in the same percentile range include STATION1 BISTRO, Hebrews Cafe, Sumo Niku, Lola Ote Restaurant, Padi's Point Aurora, and Las Barricas Siargao.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with repeat business.
Tapa King's overall customer satisfaction is 76%, a 10.2 percentage point increase year-over-year. Calabarzon shows high satisfaction at 94%, while Metro Manila has a lower CSAT of 66%. This suggests regional differences in customer experience that Tapa King should investigate.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The overall average check for Tapa King is PHP 404.5, a 26.6% increase year-over-year. Calabarzon has an average check of PHP 397.2, while Metro Manila's is PHP 382. The dynamic data shows fluctuations, with peaks at PHP 500 in July and August 2025.
Number of outlets indicates brand reach and market presence. Expansion reflects growth, while closures signal potential challenges.
Tapa King has 35 outlets in Metro Manila, 8 in Calabarzon, 6 in Central Luzon, 3 in Ilocos Region, and 1 each in Central Visayas, Zamboanga Peninsula, Davao Region, and Western Visayas. This shows a strong concentration in Metro Manila, with limited presence in other regions.
Identifying top competitors helps understand market dynamics and benchmark performance. Cross-visitation reveals shared customer base.
Tapa King's top competitors based on customer cross-visitation are McDonald's (13.33%), AM Diner (Food.Coffee.Drinks) (10%), Uncle Moe's Shawarma Hub (6.67%), Wildflour Restaurant (6.67%), and Pho Hoa (6.67%). This indicates that Tapa King customers also frequent fast-food chains and other restaurant types.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience.
Tapa King experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity around noon (53.29%). Traffic is significantly lower during the early morning hours (0:00 AM to 5:00 AM), indicating a need to adjust staffing accordingly.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on affinity insights.
Tapa King's customer base shows a high affinity towards women (81%) and men (119%). Among generations, Gen X (104%) and Gen Y (104%) are overrepresented, while Gen Z (53%) is underrepresented. This suggests marketing should focus on Gen X and Y, while strategies to attract Gen Z should be considered.