Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Tapa King performance in the Philippines and how they change over time
See what factors influence Tapa King performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Tapa King' competitors in the Philippines
An analysis of Tapa King' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Tapa King is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference within the Cafe & Restaurants industry.
Tapa King holds the 98th percentile, marking it as a leading brand. This shows strong market share compared to peers like Ni Hao Unlimited Hotpot, Secret Recipe, Bulgogi Brothers, Taste of Spice, Cucina Higala and Dylan Gourmet Café.
Customer satisfaction (CSAT) indicates brand loyalty and service quality, critical for retaining customers and attracting new ones.
Tapa King's overall CSAT is 64%, a 1.2 percentage point decrease year-over-year. CSAT varies by region; Calabarzon shows 76%, while Metro Manila has 59%. Calabarzon experienced a decrease in growth of -6.1 percentage points, while Metro Manila experienced a decrease in growth of -3 percentage points.
Average check reflects customer spending and pricing strategy, influencing overall revenue and profitability.
Tapa King's overall average check is PHP 413.2, up 31% year-over-year. Calabarzon's average check is PHP 405.3, with 0% growth. Metro Manila's average check is PHP 400, also with 0% growth.
Outlet count indicates brand reach and market penetration, directly affecting accessibility and potential customer base.
Tapa King has 33 outlets in Metro Manila, 6 in Calabarzon, 6 in Central Luzon, 3 in Ilocos Region, and 1 each in Central Visayas, Zamboanga Peninsula, and Davao Region. Metro Manila has the highest concentration of outlets.
Identifying top competitors reveals market dynamics and competitive landscape, essential for strategic positioning.
Tapa King's top competitors based on customer cross-visitation are McDonald's (17.07%), Jollibee (12.20%), Burger King (12.20%), Starbucks (9.76%), and KFC (7.32%). This indicates shared customer base and direct competition.
Traffic workload reveals peak hours and customer flow, vital for staffing and operational efficiency.
Tapa King experiences peak traffic between 10:00 AM and 7:00 PM, with the highest workload around 12:00 PM (53.39%). Traffic is lowest during the early morning hours (0:00 AM to 5:00 AM).
Understanding consumer demographics allows for tailored marketing and product strategies, maximizing engagement and sales.
Tapa King's consumer base is 90% women (delta -10.43), and 107% men (delta 7.43). Among generations, Gen X shows high affinity (121%, delta 21.28), while Gen Y (91%, delta -8.71) and Gen Z (82%, delta -17.77) are under-indexed.