Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Tapa King performance in the Philippines and how they change over time
See what factors influence Tapa King performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tapa King' competitors in the Philippines
An analysis of Tapa King' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Tapa King is in the lower 26% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tapa King's market performance is in the lower 26%, indicating a below average market standing. This means Tapa King captures less foot traffic compared to its competitors. Performance peers in the same range include Bar Hometown - Subic Bay, Sumo Niku, Amian Cafe, Hello Meow Cafe, Samgyupsalamat Ayala Malls South Park, and Tim Ho Wan.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies and market positioning.
Tapa King's top competitors based on customer cross-visitation are McDonald's (17.39%), Wendy's (13.04%), Jollibee (8.70%), Smooth Cafe Boracay @Ariel's House (8.70%), and Starbucks (8.70%). This indicates a significant overlap in customer base with these fast-food and cafe chains.
Traffic workload by hours reveals peak and off-peak times, optimizing staffing and resource allocation.
Tapa King experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity around 7:00 PM (53.57%). The lowest traffic occurs between midnight and 6:00 AM, indicating the need for adjusted staffing levels during these hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific demographics.
Tapa King's customer base shows a high affinity towards women (114 index), suggesting they are overrepresented compared to the average consumer. Among generations, Gen X shows the highest affinity (147 index), while Gen Y and Gen Z are under-indexed (92 and 73 index respectively).