Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Taco Bell performance in the Brazil and how they change over time
See what factors influence Taco Bell performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taco Bell' competitors in the Brazil
An analysis of Taco Bell' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Taco Bell is in the lower 30% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taco Bell's market performance in Brazil is in the lower 30%, indicating a below average market standing. This means that Taco Bell captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Bar e Restaurante Urca, Fornada, Cabana Terra Nova Trancoso, Cortelinha - Delivery, Marmitaria, Almoco, Dany Salgadinhos, and Mezcladón.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Taco Bell's overall customer satisfaction in Brazil is 38%, a significant decrease of 24.1 percentage points year-over-year. The Southeast Region mirrors this at 38% with a similar decrease. This indicates a substantial decline in customer happiness, potentially impacting repeat business and brand perception.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception.
The overall average check for Taco Bell in Brazil is 57.3 BRL, a 12.5% increase year-over-year. The Southeast Region shows an average check of 57.5 BRL. This suggests customers are spending more per visit, potentially due to menu changes or increased prices.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and growth potential.
Taco Bell has 25 outlets in Brazil. 24 are located in the Southeast Region, and 1 in the South Region. This distribution highlights a concentration of Taco Bell's presence in the Southeast Region, with limited presence elsewhere.
Competitor analysis identifies key rivals, informing competitive strategies and differentiation efforts for market success.
Taco Bell's top competitors in Brazil, based on customer cross-visitation, are McDonald's (19.67%), Coco Bambu (8.20%), Outback Steakhouse (4.92%), Burger King (4.92%), and Subway (4.92%). McDonald's has significantly higher cross-visitation, indicating a strong overlap in customer base.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Taco Bell's peak traffic workload in Brazil occurs between 10:00 AM and 9:00 PM, with the highest traffic between 2:00 PM and 6:00 PM. This data suggests that Taco Bell experiences the most customer activity during lunch and dinner hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to specific demographics.
Taco Bell's consumer base in Brazil shows a high affinity among women (97) and men (103). Gen Y is represented with an affinity index of 86, while Gen Z shows a significantly higher affinity index of 380. This indicates that Gen Z consumers are highly engaged with Taco Bell compared to the average consumer.