Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Uruguay and how they change over time
See what factors influence Subway performance in the Uruguay and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Uruguay
An analysis of Subway' competitors in the Uruguay
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Subway is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Subway's market performance in Uruguay is at the 56th percentile, indicating an average/above average market standing. This means Subway captures more customer traffic than 56% of its peers. Performance peers in the same range include By Mora Sushi bar, Alkala, Don Peperone, Sushi 2x1, Porto Vanila, and Garage Burger.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and repurchase rates, crucial for sustained growth.
Subway's overall CSAT in Uruguay is 49%, a decrease of 1.9 percentage points year-over-year. In Montevideo, CSAT is 53%, showing a 1.3 percentage point increase. This suggests a need to address satisfaction levels to prevent customer churn, despite positive trends in Montevideo.
Average check (transaction value) indicates spending per customer, impacting revenue and profitability. Higher values drive business growth.
Subway's average check in Uruguay is 414.3 UYU, a 14.1% decrease year-over-year. In Montevideo, the average check is 412.2 UYU, showing no growth. This decline suggests a need to analyze pricing strategies and promotional offers to boost customer spending.
Outlet count reflects brand reach and market presence, influencing accessibility and overall revenue potential.
Subway has 36 outlets in Uruguay, with 23 located in Montevideo. This indicates a strong presence in the capital, but opportunities exist to expand in other regions like Canelones and Maldonado, which each have 3 outlets.
Competitor analysis identifies key rivals and customer cross-visitation, informing competitive strategies and market positioning.
McDonald's is the top competitor for Subway in Uruguay, with a cross-visitation rate of 13.21%. Other competitors include Tres Cruces terminal local 28/29 (5.66%), La Fábrica empanadas (3.77%), Ai Ramen (3.77%), and Tropical Smoothies (3.77%). This highlights the need to differentiate Subway's offerings to retain customers.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
Subway's peak traffic hours in Uruguay are between 11 AM and 8 PM, with the highest workload occurring between 2 PM and 3 PM (56.65%). This data suggests the need for increased staffing and resource allocation during these peak times to ensure optimal customer service and minimize wait times.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Subway's customer base in Uruguay shows a slightly higher affinity among women (index 103) compared to men (index 97). Gen Y also shows a higher affinity (index 103). This suggests marketing strategies could be tailored to appeal to these segments.