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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Subway performance in the Singapore and how they change over time
See what factors influence Subway performance in the Singapore and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Singapore
An analysis of Subway' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Subway in Singapore holds a leading market performance with a percentile of 99. This indicates a strong competitive position, dominating foot traffic compared to peers like Legendary Hong Kong, Shake Shack, EC COFFEE BAR, Brazil Churrasco, Paper Rice and CALI.
Competitor analysis identifies key rivals, informing competitive strategies and differentiation efforts.
McDonald's (12.45%) is the top competitor for Subway in Singapore based on cross-visitation, followed by Burger King (7.47%), Starbucks and KFC (5.39% each), and Ya Kun Kaya Toast (2.90%). This suggests shared customer base with these brands.
Traffic workload reveals peak hours, enabling optimized staffing and resource allocation for better service.
Subway's traffic in Singapore peaks between 9 AM and 8 PM, with the highest workload around 6 PM (58.12%). Traffic is minimal between midnight and 6 AM.
Understanding consumer segments enables targeted marketing, tailoring products and messaging for maximum impact.
Subway's consumer base in Singapore shows a higher affinity towards women (87%) and men (110%). Gen X (98%) and Gen Y (100%) show near average affinity, while Gen Z (71%) are under-indexed relative to the average consumer.