Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Singapore and how they change over time
See what factors influence Subway performance in the Singapore and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Singapore
An analysis of Subway' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Subway is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance is at the 60th percentile, indicating an average/above average market standing in Singapore's Cafe & Restaurants industry. This means Subway outperforms many competitors in foot traffic. Performance peers in the same percentile range include DRIM | Korean Steak House | Mandarin Gallery, O.BBa BBQ, Lao Wei Dao Sha Guo Bao, MERCI MARCEL, Ambur Briyani, and A-One Signature.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation helps refine marketing and retain customers.
Subway's top competitors based on cross-visitation are McDonald's (8.46%), Burger King (6.54%), Swensen's (4.23%), Starbucks (4.23%), and Munchi Pancakes (4.23%). This indicates that customers who visit Subway also frequently visit these brands, suggesting similar customer preferences or needs.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and reduces wait times.
Subway experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest workload around 6:00 PM (57.78%). Traffic is significantly lower during early morning hours. This data helps Subway optimize staffing and resource allocation to meet customer demand during peak times.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation enhances engagement and brand relevance.
Subway's customer base in Singapore shows a high affinity towards women (98) and men (102). Among generations, Gen Y shows a high affinity (105), while Gen Z is under-indexed (77). Gen X is also under-indexed (94). This suggests marketing efforts should consider the preferences and behaviors of Gen Y.