Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Singapore and how they change over time
See what factors influence Subway performance in the Singapore and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Subway is ahead of most brands
Sample of brands in the same percentile
An analysis of Subway' competitors in the Singapore
An analysis of Subway' competitors in the Singapore
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance is at the 58th percentile, indicating an average/above average market standing in Singapore's Cafe & Restaurants industry. This means Subway performs better than 57% of its competitors. Performance peers in the same percentile range include Mamma Mia Trattoria E Caffè (Compass One), Kam’s Roast (Jewel) 甘牌燒味, Nasi Lemak Ayam Taliwang, 绿茶餐厅·LONGJING（Suntec City）, Toast Box, and 农耕记湖南土菜 Nong Geng Ji @ Velocity@Novena Square.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's is the top competitor for Subway, with a cross-visitation rate of 13.83%. Burger King follows with 6.91%, Starbucks with 6.38%, Swensen's with 3.19%, and KFC with 3.19%. This indicates that a significant portion of Subway customers also visit these brands.
Traffic workload by hours reveals peak times, helping optimize staffing and resource allocation for better customer service.
Subway experiences peak traffic workload between 11 AM and 8 PM, with the highest workload at 6:00 PM (57.29%). Traffic is significantly lower during the early morning hours, indicating the need for adjusted staffing during off-peak times.
Understanding consumer segments helps tailor marketing and product offerings to specific groups, maximizing engagement and sales.
Women are overrepresented in Subway's customer base with an affinity index of 94, while men are overrepresented with an affinity index of 105. Gen X has an affinity index of 78, Gen Y has an affinity index of 95, and Gen Z has an affinity index of 87. This data suggests that men have a higher affinity than women, and Gen Y has a higher affinity than Gen X and Gen Z.