Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Romania and how they change over time
See what factors influence Subway performance in the Romania and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Subway is right in the middle
Sample of brands in the same percentile
An analysis of Subway' competitors in the Romania
An analysis of Subway' competitors in the Romania
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway in Romania holds a market performance percentile of 49, indicating a below average/lagging position. This suggests Subway's market share is lower compared to competitors. Performance peers in the same percentile range include S'presso, Gerendás Panzió, El Torito - Mâncare Mexicană, Hambar Bistro - Steak, Salads and Wine Bar, Trattoria Don Vito Ristorante, and Mamaliguta.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Subway's overall customer satisfaction in Romania is 53%, a decrease of 2.2 percentage points year-over-year, indicating a slight decline in customer happiness. Sibiu shows a high CSAT of 61%, with a significant growth of 21 percentage points. The CSAT dynamic data shows fluctuations between May and July 2025, with a peak in June.
Average check reveals spending habits, crucial for pricing strategies and revenue optimization, directly impacting profitability.
The average check for Subway in Romania varies by location. Sibiu has an average check of 73 RON, while Giurgiu has an average check of 48.3 RON. The dynamic data shows an increasing trend in average check from May to July 2025, peaking at 71.94 RON. Overall average check data is not available.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and accessibility to customers.
Subway has varying numbers of outlets across Romanian counties. Suceava has the highest number of outlets with 3. Constanța, Cluj, Sibiu, and Prahova each have 2 outlets. Vrancea, Timiș, Iași, Argeș, and Brașov each have 1 outlet, indicating uneven distribution across the country.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
The top competitors for Subway in Romania, based on cross-visitation, are McDonald's (15.75%), 5 To Go (5.51%), KFC (5.51%), Prăvălie Sergiana (3.15%), and FRYDAY (3.15%). This indicates that a significant portion of Subway customers also visit these brands, highlighting direct competition.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Subway's traffic workload in Romania varies throughout the day. Peak hours are between 11 AM and 6 PM, with the highest traffic around 1 PM (52.10%). Traffic is significantly lower during the early morning hours, indicating a need for adjusted staffing based on these patterns.
Understanding consumer segments enables targeted marketing, tailoring products and messages to specific demographics for higher engagement.
Subway's consumer base in Romania shows a higher affinity among women (86) compared to men (112). Gen Z shows the highest affinity (151), followed by Gen Y (100), while Gen X is under-indexed (72). This suggests targeted marketing towards Gen Z and women may be effective.