Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Subway performance in the Romania and how they change over time
See what factors influence Subway performance in the Romania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Subway' competitors in the Romania
An analysis of Subway' competitors in the Romania
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway, with a market performance percentile of 99 in Romania's Cafe & Restaurants sector, is a leading brand. This high percentile indicates a strong market presence and customer preference compared to peers like Fendi Kebap, Restaurant Hanul Oltenesc, GARLIC - bites&tales, yumm - AFI Cotroceni, Transfagarasan Treehouse Village and Lulu Bakeru - Focaccerie & Sweets, all positioned at the same percentile.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and repurchase rates; crucial for sustained growth.
Subway's overall customer satisfaction in Romania is 52%, a decrease of 3.3 percentage points year-over-year. Sibiu county shows a CSAT of 59%, with a 16.4 percentage point increase. This suggests a need to investigate and address the factors causing the overall CSAT decline while capitalizing on the positive trends in specific locations like Sibiu.
Average check reveals spending habits, directly impacting revenue and profitability; essential for menu and pricing strategy.
Subway's average check in Romania is 63.6 RON, a 33.6% increase year-over-year. Sibiu county has the highest average check at 73 RON, while Giurgiu shows 48.3 RON. This indicates increased customer spending and potential menu upselling opportunities, with regional variations to consider.
Outlet count indicates market reach, impacting brand accessibility and revenue potential; key for expansion strategy.
Subway has a presence in multiple counties in Romania. Suceava leads with 3 outlets, followed by Constanța, Cluj, Sibiu, and Prahova, each with 2 outlets. Vrancea, Timiș, Iași, Argeș and Brașov each have 1 outlet. This distribution informs regional market penetration and future expansion efforts.
Identifying competitors and visitation patterns shows market dynamics, crucial for strategic positioning and differentiation.
Subway's top competitors in Romania, based on cross-visitation, are McDonald's (16.03%), KFC (5.34%), FRYDAY (3.82%), 5 To Go (3.82%), and Starbucks (3.82%). This indicates shared customer interest and the need to strategically differentiate Subway's offerings and marketing to maintain and grow its customer base.
Understanding traffic workload helps optimize staffing and resource allocation, improving service efficiency and customer experience.
Subway experiences peak traffic workload between 10 AM and 7 PM in Romania, with the highest workload around 12-1 PM (52.29-52.34%). Traffic is lowest during the early morning hours (0-5 AM). This data supports optimal staffing and resource allocation strategies to manage peak demand effectively.
Analyzing consumer segments enables targeted marketing, tailoring messages to resonate with specific groups and increase engagement.
Subway's customer base in Romania shows a gender mix affinity index of 82 for Women and 113 for Men, meaning that male segment are more strongly represented in the consumer base than female. As for generations, the brand’s customer base has Gen X (71), Gen Y (102), and Gen Z (147), meaning that Gen Z segment is significantly overrepresented, followed by Gen Y, while Gen X is underrepresented.