Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Subway performance in the Portugal and how they change over time
See what factors influence Subway performance in the Portugal and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Subway' competitors in the Portugal
An analysis of Subway' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway in Portugal holds a leading position with a market performance percentile of 98, placing it in the top 2% of brands. This high percentile reflects a strong market presence. Performance peers include: Residente Cascais - healthy pleasures, Sammy Sosa, Matchamama Restaurante, Chez Béa - Speciality Coffee & Creperie, Adega Leo do Petisco, Guto Brunch Experience.
Customer satisfaction is a key indicator of loyalty, directly impacting brand perception and long-term revenue generation. High CSAT drives repeat business.
Subway's overall customer satisfaction in Portugal is 43%, a decrease of 20.5 percentage points year-over-year. CSAT varies by location, with Porto at 50% and Lisbon at 37%, both showing negative growth. The dynamic CSAT data indicates fluctuations between May and July 2025.
Average check measures the typical customer spend per visit, reflecting pricing strategy effectiveness and customer purchase behavior. It impacts overall revenue.
The overall average check for Subway in Portugal is 10.7 EUR, a decrease of 1.3% year-over-year. Lisbon shows an average check of 10.8 EUR, while Porto's is 10.3 EUR, with no growth. Dynamic data indicates slight variations throughout the measured period.
Outlet count indicates market reach and brand accessibility. A higher number of outlets can correlate with greater revenue potential and brand visibility.
Subway has a varying number of outlets across different counties in Portugal. Lisbon leads with 9 outlets, followed by Porto with 4. Faro and Setúbal each have 2 outlets, while Coimbra, Leiria and Viseu each have 1.
Understanding key competitors is crucial for strategic positioning. Analyzing cross-visitation reveals direct competition and potential partnership opportunities.
Subway's top competitors in Portugal, based on cross-visitation, are Burger King (11.69%), McDonald's (10.39%), A Padaria Portuguesa (5.19%), Starbucks (3.90%), and The Folks (3.90%). This data suggests that customers who visit Subway also frequent these establishments.
Analyzing traffic workload by hour helps optimize staffing and resource allocation, maximizing efficiency during peak times and minimizing costs during slow periods.
Subway's traffic workload in Portugal peaks between 10:00 and 22:00, with the highest activity around 12:00-14:00. Activity is minimal between 0:00 and 5:00. These insights enable Subway to align staffing with customer demand.
Consumer segment analysis helps tailor marketing efforts. Gender and generational insights inform targeted strategies, maximizing engagement and brand resonance.
Subway's consumer base in Portugal shows a high affinity among women (87) and an even higher affinity among men (109). Regarding generations, Gen X are under-indexed (65), while Gen Y (113) and Gen Z (180) show strong affinity. This suggests a need for tailored marketing approaches.