Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Portugal and how they change over time
See what factors influence Subway performance in the Portugal and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Portugal
An analysis of Subway' competitors in the Portugal
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the lower 41% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Portugal is in the lower 41%, indicating a below average market standing. This suggests lagging performance compared to competitors. Performance peers in the same percentile: Restaurant ODAAN, Cabo Aéreo Café, Folheta, Restaurante da Praia de São Rafael, De Benedictis, A Casa do Bacalhau.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Subway's overall customer satisfaction in Portugal is 44%, a significant decrease of 20.6 percentage points year-over-year. CSAT varies by location, with Porto at 53% and Lisbon at 37%, both showing a decline. This indicates a need to address customer concerns to improve satisfaction levels.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Subway in Portugal is 10.7 EUR, a decrease of 1.3% year-over-year. Lisbon has an average check of 10.8 EUR, while Porto's is 10.3 EUR. The slight decrease suggests a potential need to re-evaluate pricing or promotional strategies.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Subway has a total of 20 outlets in Portugal. Lisbon has the highest number of outlets with 9, followed by Porto with 4, Faro and Setúbal with 2 each, and Coimbra, Leiria and Viseu with 1 each. This distribution highlights key areas of operation and potential expansion opportunities.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
Subway's top competitors in Portugal, based on cross-visitation, are Burger King (11.84%), McDonald's (10.53%), A Padaria Portuguesa (5.26%), Time Out Market Lisboa (5.26%), and Pastéis de Belém (3.95%). This indicates that Subway customers also frequent these establishments, suggesting potential areas for competitive focus.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Subway's traffic workload in Portugal peaks between 12:00 and 20:00, with the highest traffic at 13:00 (54.84%). Traffic is significantly lower during the early morning hours. This data suggests optimal staffing and resource allocation during peak hours to maximize efficiency.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance.
Subway's consumer base in Portugal shows a high affinity among women (92%) and men (106%). Gen Z shows the highest affinity (180%), followed by Gen Y (113%), and Gen X (65%). This suggests that Subway is particularly popular among younger generations.