Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Portugal and how they change over time
See what factors influence Subway performance in the Portugal and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Portugal
An analysis of Subway' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Subway is in the lower 44% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Portugal is in the lower 44%, indicating a below average market standing. Performance peers in the same percentile include Adega São Nicolau, Leve Leve - Tapas Bar, Capa na Baixa, Marisqueira Sol & Mar, Restaurante Calamar, and Quebramatos Milfontes.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Subway's top competitors in Portugal, based on cross-visitation, are McDonald's (11.84%), Burger King (9.21%), KFC (6.58%), Gelato Davvero (3.95%), and Pizza Hut (2.63%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service.
Subway in Portugal experiences peak traffic between 10 AM and 10 PM, with the highest workload between 12 PM and 2 PM. Traffic is minimal during the night, suggesting a need for adjusted staffing during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Subway's consumer base in Portugal shows a high affinity among women (91) and men (108). Gen X is under-indexed (50), while Gen Y (114) and Gen Z (233) show high affinity, particularly Gen Z, suggesting a strong appeal to younger demographics.