Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Subway performance in the Philippines and how they change over time
See what factors influence Subway performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Philippines
An analysis of Subway' competitors in the Philippines
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reveals competitive strength and customer preference, crucial for strategic decisions and growth opportunities.
Subway, with a MARKET PERFORMANCE percentile of 98 in the Philippines, is a leading brand. This indicates a strong market presence, outperforming most competitors in foot traffic and customer preference. Its peers include MAGAN RESTAURANT, EZCafè, Banh Mi Manila, Sichu Malatang, ONE MALL GEN. T, and a mano Rockwell, also in the leading percentile range.
CSAT reflects customer loyalty and brand perception, impacting retention and revenue. Monitoring trends informs service improvements.
Subway's overall CSAT in the Philippines is 60%, a decrease of 5.2 percentage points year-over-year. Central Luzon shows high satisfaction (92%), while Metro Manila has a lower score (55%). The fluctuating CSAT trend from May to July 2025 suggests variability in customer experience.
Average check indicates spending per transaction, vital for revenue optimization and understanding customer purchase behavior.
Subway's overall average check in the Philippines is PHP 358.5, a decrease of 2.5% year-over-year. Calabarzon has a higher average check (PHP 390.9) compared to Metro Manila (PHP 326.1). The average check value demonstrates a fluctuating trend from May to July 2025.
Outlet count signifies market reach and brand accessibility, influencing market share and revenue potential.
Subway has 33 outlets in Metro Manila, 8 in Calabarzon, and 4 in Central Luzon. Metro Manila accounts for the highest concentration of Subway outlets, indicating a strategic focus on this region.
Understanding competitors helps refine strategies by identifying shared customers and potential market share gains.
Subway's top competitors in the Philippines, based on cross-visitation, are Starbucks (23.17%), Jollibee (19.51%), McDonald's (17.07%), KFC (7.32%), and Chowking (7.32%). These brands capture a significant portion of Subway's potential customer base.
Traffic patterns reveal peak hours and customer flow, optimizing staffing and marketing for improved service and efficiency.
Subway's traffic workload in the Philippines peaks between 10:00 AM and 7:00 PM, with the highest traffic around 6:00 PM. Traffic is lowest during the early morning hours (1:00 AM - 5:00 AM).
Understanding consumer segments helps tailor marketing, enhance customer engagement, and maximize market penetration.
Subway's customer base shows high affinity among men (index 132) and Gen X (index 146). Women are under-indexed (index 55). Gen Y has an index of 88 and Gen Z has an index of 104, indicating moderate affinity.