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Managing Partner, Global Business Development
See what factors influence Subway performance in the Ireland and how they change over time
See what factors influence Subway performance in the Ireland and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Ireland
An analysis of Subway' competitors in the Ireland
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reveals competitive strength and customer preference within the Cafe & Restaurants industry in Ireland.
Subway holds a leading market performance in Ireland, ranking in the top 1%. This signifies strong customer preference. Performance peers Johnnie Fox's Pub, Gino's Gelato, Insomnia Coffee Company, Darkey Kelly's, Fortune Terrace Buffet, and The Church are in the same percentile range.
CSAT indicates customer loyalty and brand perception, directly impacting repeat business and long-term growth.
Subway's overall customer satisfaction in Ireland is 48%, a 1.3 percentage point increase year-over-year. Connacht shows the highest CSAT at 90% with a significant increase, while Munster has 47% with a slight decrease. Leinster's CSAT is 43% with a minor increase.
Average check reflects spending per customer, crucial for revenue forecasting and menu optimization strategies.
The overall average check for Subway in Ireland is 12.3 EUR, a 0.6% increase year-over-year. Leinster has the highest average check at 12.8 EUR. Munster's average check is 12.1 EUR, and Connacht's is 9 EUR.
Outlet count indicates brand reach and accessibility, essential for market penetration and revenue generation.
Subway has the most outlets in Leinster (85), followed by Munster (35). Ulster and Connacht each have 5 outlets. This distribution highlights Leinster as a key market for Subway in Ireland.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and positioning.
McDonald's is the most cross-visited brand by Subway customers (17.48%), followed by Supermac's & Papa John's (13.29%), Burger King (6.99%), Costa Coffee (6.29%), and KFC (5.59%). This indicates shared customer bases and competitive overlap.
Traffic workload reveals peak hours, enabling efficient staffing, inventory management, and targeted promotions.
Subway's peak traffic workload in Ireland occurs between 12:00 and 14:00, with the highest workload at 13:00 (60.66). There is high workload between 09:00 and 17:00. Traffic is lowest between 00:00 and 06:00.
Segment analysis informs targeted marketing, tailoring messaging to resonate with different demographic groups.
Women (67%) and Gen Y (125%) are overrepresented among Subway's consumers in Ireland, while Men (122%), Gen X (64%), and Gen Z (53%) also represent Subway. These affinity values suggest varying levels of engagement with the brand across gender and generation cohorts.