Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Ireland and how they change over time
See what factors influence Subway performance in the Ireland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Ireland
An analysis of Subway' competitors in the Ireland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Ireland is at the 65th percentile, indicating an average/above average market standing. This means Subway is ahead of many competitors in attracting customer foot traffic. Performance peers in the same percentile range include BóBós Burgers, Old Mill Restaurant, Fortune Terrace Buffet, Gino's Gelato, Daata, and Johnnie Fox's Pub.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Higher CSAT scores usually correlate with increased customer retention.
Subway's overall CSAT in Ireland is 49%, a 1.3 percentage point increase year-over-year. Connacht shows the highest CSAT at 90%, with a significant 30 percentage point increase. Leinster has a CSAT of 44%, and Munster is at 51%. The CSAT trend from May to July 2025 shows fluctuations, peaking in June.
Average check (Avg Check) indicates customer spending per visit, influencing revenue. Monitoring Avg Check helps optimize pricing and promotions.
Subway's overall average check in Ireland is €12.3, a 0.6% increase year-over-year. Leinster has the highest average check at €12.8. Munster's average check is €12.1, while Connacht's is €9. The average check fluctuated between May and July 2025, peaking in May.
Number of outlets reflects brand reach and market presence. More outlets can lead to greater accessibility and brand awareness.
Subway has 85 outlets in Leinster, 36 in Munster, 6 in Ulster, and 5 in Connacht. Leinster has the highest concentration of Subway outlets, indicating a strong presence in that region.
Identifying top competitors helps understand the competitive landscape and refine strategies to gain market share and customer loyalty.
Subway's top competitors in Ireland, based on cross-visitation, are McDonald's (17.61%), Supermac's & Papa John's (12.68%), Burger King (7.04%), Costa Coffee (6.34%), and KFC (5.63%). This indicates that customers who visit Subway also frequently visit these fast-food and cafe chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Subway's peak traffic hours in Ireland are between 11 AM and 2 PM, with the highest workload at 1 PM (61.46). Traffic starts increasing at 7 AM, peaks around lunchtime, and gradually decreases throughout the afternoon and evening. The lowest traffic workload is between 3 AM and 6 AM.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
Subway's customer base in Ireland shows a higher affinity for women (77) compared to men (117). Among generations, Gen Y (125) shows the highest affinity, while Gen X (64) and Gen Z (53) are under-indexed. This suggests that Subway is particularly popular among Gen Y consumers.