Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Subway performance in the Finland and how they change over time
See what factors influence Subway performance in the Finland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Finland
An analysis of Subway' competitors in the Finland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's competitive strength and customer preference, reflecting foot traffic share within the cafe and restaurant industry.
Subway, with a market performance percentile of 99 in Finland, is a leading brand. This top 1% position highlights strong customer preference versus peers like Espresso House, Rutles, ABC, Luckiefun's Sushibuffet, Pancho Villa and Ravintola Hook.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and growth through repeat business and positive recommendations.
Subway's customer satisfaction in Finland is 48%, a decrease of 1.4 percentage points year-over-year. This indicates a slight decline in customer happiness, requiring attention to service and product quality, especially in Mainland Finland where CSAT mirrors the overall value.
Average check (Avg Check) indicates customer spending per visit, a crucial factor for revenue. Monitoring it helps optimize pricing and promotions.
Subway's average check in Finland is 12.2 EUR, down 4.9% year-over-year. This suggests customers are spending slightly less per visit. Mainland Finland's average check matches this overall value, implying consistent spending habits across regions.
Number of outlets reflects brand reach and accessibility, influencing market share and customer convenience in the competitive landscape.
Subway has 194 outlets in Mainland Finland. This extensive presence ensures broad customer access. Without growth data, the focus is on maintaining and optimizing existing locations for efficiency and customer experience.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and differentiation in the competitive market.
Subway's top competitors in Finland, based on customer cross-visitation, are McDonald's (16.49%), Hesburger (14.89%), Kotipizza (11.17%), Burger King (8.51%), and Rolls (3.72%). This highlights the fast-food landscape Subway navigates within.
Traffic workload analysis identifies peak hours, enabling efficient staffing, resource allocation, and optimized service to maximize customer satisfaction.
Subway in Finland experiences peak traffic between 12 PM and 3 PM, with the highest workload at 1:00 PM (55.90). Traffic is minimal between 5 AM and 8 AM. This insight helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments informs targeted marketing, product development, and personalized experiences, maximizing engagement and brand resonance.
Subway in Finland shows a high affinity with women (87 index) and men (108 index). Gen Y (114 index) and Gen Z (157 index) are strongly overrepresented, while Gen X (75 index) is underrepresented, suggesting tailored marketing towards younger demographics.