Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the Finland and how they change over time
See what factors influence Burger King performance in the Finland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Finland
An analysis of Burger King' competitors in the Finland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, indicating its competitive strength and customer preference in the industry.
Burger King's market performance in Finland is in the top 1%, indicating a leading position in the Cafe & Restaurants industry. This high percentile demonstrates a strong market presence and customer preference compared to competitors like Kotipizza, Pancho Villa, Hesburger, ABC, McDonald's and Espresso House, who share the same percentile range.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly influencing repeat business and positive word-of-mouth.
Burger King's overall customer satisfaction in Finland is 61%, which has decreased by 5.1 percentage points year-over-year. This indicates a need to address customer concerns and improve service quality to regain customer approval. The CSAT in Mainland Finland mirrors the overall score, suggesting consistent satisfaction levels across the region.
Average check (transaction value) indicates spending per customer, reflecting menu appeal and pricing strategy effectiveness.
The average check for Burger King in Finland is 12.50 EUR, an increase of 8.2% compared to the previous year. This suggests customers are spending more per visit. The Mainland Finland location mirrors the overall average check, indicating consistent spending habits across the region.
Outlet count signifies market reach and brand accessibility, influencing revenue potential and brand visibility.
Burger King has 65 outlets in Mainland Finland. This indicates a strong physical presence within the region, contributing to brand accessibility and market coverage. The number of outlets provides a foundation for serving customers and driving revenue.
Competitor analysis identifies key players and customer overlap, informing competitive strategies and market positioning.
The top competitors for Burger King in Finland, based on cross-visitation, are McDonald's (22.87%), Hesburger (15.30%), Kotipizza (6.60%), ABC (4.99%), and Espresso House (3.54%). This highlights customer overlap, suggesting strategic areas for Burger King to differentiate its offerings and attract more customers.
Traffic workload by hour identifies peak and off-peak times, enabling optimized staffing and resource allocation.
Traffic workload data for Burger King in Finland shows peak hours between 10:00 and 21:00, with the highest traffic between 14:00 and 16:00. The lowest traffic occurs between 0:00 and 8:00. This enables Burger King to optimize staffing, manage inventory, and tailor promotions to match customer demand throughout the day.
Consumer segment analysis enables targeted marketing by understanding the demographic composition of the customer base.
Burger King's consumer base in Finland shows a higher affinity towards women (79%) and men (113%). Regarding generations, Gen X is overrepresented (116%), while Gen Y (89%) and Gen Z (50%) are underrepresented. This allows for marketing efforts tailored to Gen X, while initiatives to engage Gen Y and Gen Z may be considered.