Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·May – Jul 25
Hesburger is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hesburger performance in the Finland and how they change over time
See what factors influence Hesburger performance in the Finland and how they change over time
Available by subscription
Available by subscription
An analysis of Hesburger' competitors in the Finland
An analysis of Hesburger' competitors in the Finland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, showing competitive strength and customer preference.
Hesburger is a leading brand in Finland's Cafe & Restaurants industry with a 99th percentile market performance. This indicates a very strong market standing relative to competitors like McDonald's, Kotipizza, Burger King, Pancho Villa, ABC and Espresso House, which all share the same percentile range.
Customer satisfaction (CSAT) reflects brand perception, affecting loyalty and revenue. Monitoring CSAT identifies areas for service improvement.
Hesburger's customer satisfaction in Finland is 50%, showing a 4.7 percentage point decrease year-over-year. This indicates a need to investigate factors impacting customer experience in Mainland Finland, where the CSAT also stands at 50%.
Average check reflects spending per customer, crucial for revenue insights. Increases suggest pricing power or upselling effectiveness.
Hesburger's average check in Finland is 12.6 EUR, with a 3.8% increase year-over-year. This suggests customers are spending slightly more per visit in Mainland Finland.
Outlet count indicates brand reach and market presence. Growth reflects expansion, signaling investment and potential revenue increase.
Hesburger has 257 outlets in Mainland Finland. This large presence ensures brand visibility and accessibility to a wide customer base within the region.
Understanding main competitors is essential to get insights to improve marketing and sales strategies, and increase competitiveness.
Hesburger's top competitors based on customer cross-visitation are McDonald's (18.40%), Burger King (7.70%), Kotipizza (7.29%), ABC (3.65%), and Pancho Villa (3.32%). This highlights shared customer preferences among these brands.
Traffic workload by hour reveals peak times, informing staffing and marketing strategies to optimize customer experience and resource allocation.
Hesburger experiences peak traffic between 10 AM and 8 PM, with the highest workload from 12 PM to 4 PM. The lowest traffic is observed between 1 AM and 7 AM, indicating possible adjustments in working hours.
Analyzing consumer segments by gender and generation informs targeted marketing, improving engagement and brand relevance for each group.
Hesburger's customer base shows a high affinity towards women (index 93) and men (index 105). Gen X are overrepresented (index 119) , while Gen Y (index 85) and Gen Z (index 98) are underrepresented.