Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Finland and how they change over time
See what factors influence McDonald's performance in the Finland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Finland
An analysis of McDonald's' competitors in the Finland
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position in Finland's Cafe & Restaurants industry with a market performance percentile of 99, placing it in the top 1% of brands. This indicates high customer preference. Peers like Hesburger, Kotipizza, Burger King, Pancho Villa, ABC, and Espresso House are also in the top percentile range.
Customer satisfaction reflects brand perception. Changes can indicate shifting consumer preferences or the impact of service/product improvements.
McDonald's customer satisfaction in Finland is at 57%, a decrease of 4 percentage points year-over-year. This indicates a potential need to address factors impacting customer experience in Mainland Finland, where the satisfaction mirrors the overall average.
Average check reveals customer spending habits. An increasing average check suggests higher value per transaction or price increases.
The average customer check at McDonald's in Finland is 12.9 EUR, representing a 3.9% increase compared to the previous year. This suggests customers are spending more per visit, potentially due to increased prices or order sizes. Mainland Finland reflects this average.
Outlet count indicates market presence and growth. More outlets can increase accessibility and brand visibility within a region.
McDonald's operates 81 outlets in Mainland Finland. This stable number suggests an established presence, indicating a saturation point or a strategic focus on optimizing existing locations rather than expansion within Mainland Finland during the reported period.
Identifying top competitors shows where customers go. High cross-visitation suggests similar customer bases or strategic co-location opportunities.
McDonald's customers in Finland also frequently visit Hesburger (15.68%), Burger King (9.81%), and Kotipizza (7.04%). This indicates overlap in customer preferences. ABC (3.18%) and Pancho Villa (2.42%) represent smaller overlaps.
Traffic workload by hour shows peak times and lulls. Understanding traffic helps optimize staffing, promotions, and resource allocation.
McDonald's in Finland experiences peak traffic between 11 AM and 6 PM, with the highest workload around 4 PM (75.32%). Traffic is lowest in the early morning hours, highlighting the need for tailored operational strategies based on hourly demand.
Consumer segment analysis informs targeted marketing. Understanding gender and generational affinity helps tailor messaging and product offerings.
McDonald's in Finland shows high affinity with women (86%) and men (109%). Gen X (109%) shows higher than average affinity, while Gen Y (91%) exhibits below average affinity. Gen Z aligns close to average (100%).
Cafés & Restaurants