Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Finland and how they change over time
See what factors influence McDonald's performance in the Finland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of McDonald's' competitors in the Finland
An analysis of McDonald's' competitors in the Finland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Finland holds the 100th percentile, indicating a leading market position. This signifies a strong competitive advantage, capturing a dominant share of customer visits compared to peers. Subway, Espresso House, Pancho Villa, Burger King, Kotipizza and Hesburger are competitors.
Customer satisfaction (CSAT) reflects brand perception. Tracking CSAT helps identify areas for improvement and gauge customer loyalty.
McDonald's customer satisfaction in Finland is 57%, a decrease of 2.9 percentage points year-over-year. This indicates a need to investigate and address potential issues affecting customer experience to prevent further decline.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and identify revenue growth opportunities.
The average check for McDonald's in Finland is 13.10 EUR, a 5.30% increase year-over-year. This suggests customers are spending more per visit, potentially due to menu changes or increased order sizes.
Outlet count indicates market reach. Tracking this metric helps assess expansion efforts and geographic presence within the industry.
McDonald's operates 83 outlets in Mainland Finland. This number reflects the brand's established presence and distribution network within the country's cafe and restaurant sector.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs strategies to attract and retain customers in a competitive market.
Hesburger (14.92%), Burger King (9.11%), and Kotipizza (6.78%) are top competitors for McDonald's in Finland, based on cross-visitation. This indicates a significant overlap in customer base, requiring targeted strategies to differentiate and maintain market share.
Traffic workload analysis optimizes staffing. Understanding peak hours ensures efficient resource allocation and minimizes customer wait times.
McDonald's in Finland experiences peak traffic workload between 16:00 and 17:00 (75.11% and 74.95% respectively). This data informs staffing and resource allocation to manage customer flow effectively during these peak hours.
Consumer segment analysis enables targeted marketing. Understanding demographics helps tailor campaigns and product offerings to specific customer groups.
McDonald's in Finland shows high affinity with Men (113 index) and Gen X (112 index). Women (82 index), Gen Y (91 index) and Gen Z (93 index) are under-indexed. This suggests marketing efforts should consider the preferences and behaviors of Men and Gen X to maximize engagement.