Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Bulgaria and how they change over time
See what factors influence Subway performance in the Bulgaria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Bulgaria
An analysis of Subway' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the lower 44% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Subway's market performance in Bulgaria is in the lower 44%, indicating a below average market standing. This means Subway captures less foot traffic compared to competitors. Performance peers in the same percentile range include Sozopoli Wine & Food, Mayriges Lebanese Cuisine, Captain Cook, Джаста Паста, KAMYNITE pizza|bar|dinner, and Pizza Rado.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and repeat business. Higher CSAT often correlates with increased revenue.
Subway's overall CSAT in Bulgaria is 48%, a decrease of 7.1 percentage points year-over-year, indicating declining customer satisfaction. However, in Odessos county, CSAT is 58%, showing a 10.2 percentage point increase, suggesting localized positive trends.
Average check reveals customer spending habits, reflecting menu pricing, order size and customer affluence at Subway.
The average check for Subway in Младост is 15.8 BGN. Overall average check data is not available. The average check has decreased from 25.26 BGN in May to 17.11 BGN in July, indicating a potential trend of lower spending per customer.
Outlet count indicates brand reach and market penetration. More outlets can mean greater convenience and brand visibility for Subway.
Subway has a total of 14 outlets in Bulgaria. Most outlets are located in Младост (3), followed by Triadica and Vazrajdane (2 each). Other counties have one outlet each, indicating uneven distribution across the country.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share for Subway.
The top competitors for Subway in Bulgaria, based on cross-visitation, are McDonald's and Happy Bar & Grill (12.96% each), followed by KFC (7.41%), Aladin Foods and Costa Coffee (5.56% each). This indicates that customers who visit Subway also frequently visit these brands.
Traffic workload shows peak hours, helping optimize staffing and resource allocation for Subway.
Subway's peak traffic workload in Bulgaria occurs between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (53.74). Traffic is significantly lower during early morning hours, suggesting a need for adjusted staffing during off-peak times.
Understanding consumer segments enables targeted marketing, improving engagement and ROI for Subway.
Subway's customer base in Bulgaria shows a slightly higher affinity towards men (102) compared to women (98). Gen Z shows a very high affinity (340), while Gen X (87) and Gen Y (66) are under-indexed, suggesting a stronger appeal to younger consumers.