Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Subway performance in the Bulgaria and how they change over time
See what factors influence Subway performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Bulgaria
An analysis of Subway' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
Subway's market performance in Bulgaria is at the 98th percentile, which positions it as a leading brand in the Cafe & Restaurants industry. This high percentile indicates a strong market presence relative to competitors. Its performance peers include Ресторант Голчев, ECO-Bar By Michael, Ресторант Морски бриз, Incanto, Mistral, and Sozopoli Wine & Food, all within the same percentile range.
Customer satisfaction is crucial for loyalty. Tracking CSAT helps understand customer happiness and identify areas for service improvement.
Subway's overall customer satisfaction in Bulgaria is 45%, a decrease of 9.1 percentage points year-over-year. However, CSAT varies by location, with Младост showing 66% satisfaction and Odessos showing 54%, both with significant positive growth. These location-specific insights can inform targeted improvement strategies.
Average check (revenue per customer) reflects spending patterns. Monitoring this KPI can help identify upselling opportunities.
The overall average check for Subway in Bulgaria is 21.70 BGN, a 13.20% increase year-over-year. The data show slight fluctuations during the period of report. In Младост, the average check is 15.80 BGN, showing no increase, which highlights area for local investigation and improvement.
Outlet numbers reflect market reach and brand presence. Tracking this helps understand brand expansion and geographic distribution.
Subway has multiple outlets in Bulgaria, with 3 located in Младост, 2 in Triadica and 2 in Vazrajdane. Other locations like Mladost, Sredec, Oborishte, Liulin, Приморски, Lozenets, and Odessos have 1 outlet each. This distribution highlights Subway's presence across various regions.
Understanding key competitors and customer overlap informs competitive strategy and highlights opportunities for differentiation.
Subway's top competitors in Bulgaria, based on customer cross-visitation, are McDonald's and Happy Bar & Grill (both at 12.28%), followed by KFC (7.02%), Aladin Foods and Costa Coffee (both at 5.26%). This indicates significant customer overlap, requiring Subway to focus on competitive advantages.
Traffic workload analysis identifies peak hours. It helps optimize staffing and resource allocation for maximum efficiency and customer service.
Subway's traffic workload in Bulgaria peaks between 10 AM and 8 PM, with the highest workload recorded between 12 PM and 2 PM (around 51%). The lowest workload occurs between 1 AM and 7 AM. Resource allocation should align with these peak traffic times to maintain service quality.
Consumer segments (gender, generation) enable targeted marketing. Understanding consumer preferences helps tailor offerings and messaging effectively.
Subway's customer base in Bulgaria shows a higher affinity index for men (107) compared to women (91), suggesting men are overrepresented compared to the average consumer. Among generations, Gen Z has a very high affinity (320) to Subway, Gen X has 82, while Gen Y has 73, indicating high engagement with this youngest segment.