Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Subway performance in the United Arab Emirates and how they change over time
See what factors influence Subway performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the United Arab Emirates
An analysis of Subway' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway in the UAE is a leading brand with a market performance percentile of 99. This indicates a strong market presence and high customer preference relative to its peers. Its performance peers include Laffah Restaurant, Buffalo Wild Wings, Gazebo, Texas Roadhouse, Pearl Lounge, and Sallet Al Sayad Seafood Restaurant.
Customer satisfaction is key to brand loyalty, reflecting the quality of service and products, and driving repeat business and positive word-of-mouth.
Subway's overall customer satisfaction in the UAE is 72%, a significant increase of 35.1 percentage points year-over-year. Satisfaction varies by region, with Ajman Emirate at 83%, Sharjah Emirate at 76%, Dubai at 69%, and Abu Dhabi Emirate at 65%. All Emirates have shown growth in customer satisfaction.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchase behavior.
Subway's average check in the UAE is 62 AED, up 11.5% year-over-year. Average check varies by location, with Umm al-Quwain at 117.2 AED, Abu Dhabi Emirate at 77.1 AED, Ajman Emirate at 67.5 AED, Ras al-Khaimah at 67.3 AED, and Dubai at 56.7 AED.
Number of outlets indicates brand reach and accessibility, reflecting investment in expansion and market penetration.
Subway has a significant presence in the UAE, with the highest number of outlets in Dubai (56), followed by Abu Dhabi Emirate (27), Sharjah Emirate (17), Ajman Emirate (5), Ras al-Khaimah (3), and Umm al-Quwain and Fujairah Emirate each with 2 outlets.
Understanding key competitors allows for strategic benchmarking and identifying opportunities to improve market share and customer engagement.
Subway's top competitors in the UAE, based on cross-visitation, are McDonald's (12.27%), Burger King (8.55%), KFC (6.88%), Papa Johns (5.20%), and Pizza Hut (5.02%). These brands represent alternatives that Subway customers also frequent.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient service during peak hours.
Subway experiences peak traffic workload in the UAE between 18:00 and 22:00, with the highest workload at 21:00 (54.90%). Traffic is lowest between 01:00 and 05:00. This data informs operational decisions regarding staffing and resource management.
Understanding consumer segments allows tailoring marketing to specific demographics, improving engagement and return on investment.
Subway's consumer base in the UAE shows a higher affinity among women (64%) and men (121%). Generational analysis indicates a high affinity among Gen Z (141%) and Gen Y (106%), with lower affinity among Gen X (20%).