Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence SUBWAY performance in the Indonesia and how they change over time
See what factors influence SUBWAY performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of SUBWAY' competitors in the Indonesia
An analysis of SUBWAY' competitors in the Indonesia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
SUBWAY is in the top 1% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market performance reveals a brand’s share of foot traffic, indicating its competitive strength and customer preference within the industry.
SUBWAY in Indonesia holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market standing, demonstrating high customer preference compared to peers like Rolun Coffee, SODA CAFE, Richeese Factory Basuki Rachmad, Pondok Desa Malang, GC Korean BBQ & Hotpot, and Sushi Yay!.
Customer satisfaction (CSAT) reflects brand perception. Monitoring regional and temporal trends helps in pinpointing areas needing service or experience enhancements.
SUBWAY's overall customer satisfaction in Indonesia is 62%, a decrease of 13.1 percentage points year-over-year. Satisfaction in Lesser Sunda Islands is 67%, while Java is 61%, indicating regional differences. The CSAT dynamic shows fluctuations between April and June 2025, with a peak in May, suggesting the need to investigate the factors influencing customer sentiment.
Average check reflects spending habits and pricing effectiveness. Changes indicate shifts in customer spending or the success of promotional efforts.
The overall average check for SUBWAY in Indonesia is 69.8K IDR, down 13.1% year-over-year. Lesser Sunda Islands shows an average check of 77.3K IDR, while Java has an average of 68.7K IDR. The average check dynamic declined between April and June 2025, with a peak in April, which warrants further investigation to stabilize and potentially increase customer spending.
The number of outlets indicates brand presence. Regional distribution reveals expansion strategies and market penetration in different areas.
SUBWAY has 57 outlets in Java and 3 in Lesser Sunda Islands, showing a concentrated presence in Java. This distribution suggests a strategic focus or varying market penetration levels across different regions. There is a need to expand in Lesser Sunda Islands.
Competitive analysis identifies key rivals. Cross-visitation rates reveal brands frequently visited by the same customers, indicating direct competition.
Top competitors for SUBWAY in Indonesia, based on cross-visitation, include Starbucks (9.32%), KFC (6.45%), Pizza Hut (5.38%), Fore Coffee (5.02%), and McDonald's (4.66%). These brands are frequently visited by SUBWAY customers, highlighting them as key competitors in the cafe and restaurant industry.
Traffic workload shows peak operational times. Understanding hourly traffic patterns optimizes staffing, inventory, and marketing for better service and efficiency.
SUBWAY in Indonesia experiences peak traffic workload between 17:00 and 20:00, reaching a high of 63.07% at 18:00. Traffic starts increasing significantly from 7:00, indicating the morning rush. The lowest traffic is between 0:00 and 4:00. This data helps optimize staffing and resource allocation to match customer demand.
Consumer segment analysis informs targeted strategies. Gender and generational insights enable tailored marketing, improving relevance and resonating with distinct groups.
SUBWAY's Indonesian consumer base shows a higher affinity among women (83%) and men (114%). Among generations, Gen X exhibits the highest affinity (150%), followed by Gen Y (106%), and Gen Z (67%). This indicates that women and Gen X are over-represented, while Gen Z is under-represented.