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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks On The Go performance in the Spain and how they change over time
See what factors influence Starbucks On The Go performance in the Spain and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Starbucks On The Go' competitors in the Spain
An analysis of Starbucks On The Go' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks On The Go is in the lower 27% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks On The Go's market performance is at the 27th percentile in Spain's Cafe & Restaurants industry, indicating a below average market standing. Performance peers in the same percentile range include The Abbey Tavern, Restaurante El Mirador de los Abrigos, Oliveto, Sindibad Bagdad, La Terraza De, and El Paraíso de Berria. This suggests the brand has opportunities to improve its market share.
Outlet count indicates brand reach and market penetration, influencing accessibility and revenue potential.
Starbucks On The Go has a varying number of outlets across Spain. Community of Madrid and Andalusia each have 8 outlets, followed by Catalonia with 5, Aragon with 4, Valencian Community, Autonomous Community of the Basque Country and Balearic Islands each with 3, Canary Islands and Castile-La Mancha each with 2, and Region of Murcia with 1. This distribution highlights key regions for the brand.
Identifying top competitors helps refine strategies, benchmark performance, and capture market share.
The top competitors for Starbucks On The Go in Spain are McDonald's (12.96% cross visitation), La Pausa (12.96%), Burger King (11.11%), La Tagliatella (5.56%), and Cafestore (3.70%). This indicates that customers who visit Starbucks On The Go also frequent these establishments, suggesting potential areas for competitive analysis and differentiation.
Traffic workload analysis optimizes staffing, resource allocation, and service delivery during peak hours.
Starbucks On The Go experiences peak traffic workload between 9:00 and 16:00, with the highest workload at 14:00 (40.29). There is minimal to no traffic workload during the night and early morning hours. This data suggests optimal staffing and resource allocation should focus on the late morning and afternoon periods.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Starbucks On The Go in Spain shows a high affinity with women (affinity index of 63) and an over-representation of men (affinity index of 134). Gen X is over-represented (affinity index of 261), while Gen Y is under-indexed (affinity index of 36). This suggests that marketing efforts could be tailored to better engage Gen Y and leverage the existing affinity with Gen X.