Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence La Pausa performance in the Spain and how they change over time
See what factors influence La Pausa performance in the Spain and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of La Pausa' competitors in the Spain
An analysis of La Pausa' competitors in the Spain
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile reveals competitive strength and customer preference in the industry, indicating brand's share of foot traffic.
La Pausa's Market Performance is at the 99th percentile, indicating a leading position. This signifies a strong market presence, with customers preferring La Pausa over many competitors. Performance peers in similar range: Sushisom (99), Hundred (99), Billy Brunch (99), New York Burger (99), LATERAL (99), Los Gómez (99).
Customer Satisfaction (CSAT) reflects customer loyalty, impacting brand reputation and revenue. Tracking CSAT helps identify areas for service improvement.
La Pausa's overall CSAT is 41%, a decrease of 1.9pp year-over-year, indicating a potential decline in customer loyalty. Galicia and Cantabria show the highest CSAT at 61%, while Catalonia has decreased by 6.7pp. This suggests a need to investigate and address customer concerns, particularly in regions with declining CSAT.
Average Check indicates spending per customer, reflecting menu pricing, customer purchasing behavior and overall revenue generation efficiency.
La Pausa's overall average check is 16.30 EUR, a 4.4% increase year-over-year, showing customers are spending more per visit. Rioja has the highest average check at 19.60 EUR. This indicates effective pricing or increased order sizes, positively impacting revenue.
Number of Outlets indicates brand's presence and market coverage, influencing accessibility and overall brand recognition within a region.
La Pausa has the most outlets in Castile and León (6), followed by Catalonia, Castile-La Mancha, and the Basque Country (4 each). This shows that Castile and León is the most important market for La Pausa in terms of location presence.
Competitor analysis reveals brand's position in the market, identifying key rivals and customer preferences to refine competitive strategies.
La Pausa's top competitors based on cross-visitation are Burger King (7.77%) and McDonald's (5.80%), suggesting customers often visit these fast-food chains alongside La Pausa. Cafestore (2.55%), Abades (2.13%), and 100 Montaditos (1.74%) also compete for La Pausa's customers.
Traffic workload reveals peak hours, allowing optimized staffing, resource allocation and marketing efforts for enhanced customer experience.
La Pausa experiences peak traffic between 12:00 and 14:00, with the highest traffic workload at 65.92% at 12:00. Activity starts to increase from 7:00 (29.66%), indicating breakfast or early lunch demand, then decreases significantly after 21:00 (31.89%).
Consumer segment analysis by Gender and Generation allows targeted marketing and positioning strategies based on affinity insights.
La Pausa's customer base shows a higher affinity towards women (64%) compared to men (131%). Among generations, Gen X is overrepresented (159%), while Gen Y (62%) and Gen Z (50%) are underrepresented. The data suggests that La Pausa may appeal more to older women than younger generations. The percentages of gender cannot be summed up. The affinity is relative.
