Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence La Pausa performance in the Spain and how they change over time
See what factors influence La Pausa performance in the Spain and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of La Pausa' competitors in the Spain
An analysis of La Pausa' competitors in the Spain
In Cafés & Restaurants
·Jun – Aug 25
La Pausa is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
La Pausa's MARKET PERFORMANCE is at the 66th percentile, indicating an average/above average market standing in Spain's Cafe & Restaurants industry. This means La Pausa is ahead of many competitors in attracting customer traffic. Performance peers in the same percentile range include Billy Brunch and Chalito.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
La Pausa's overall CSAT is 41%, a decrease of 2.3 percentage points year-over-year. Cantabria shows the highest CSAT at 64% with an increase of 2.4 percentage points, while Catalonia, Galicia and Castile-La Mancha show decrease in CSAT. This suggests a need to investigate and address customer concerns, especially in regions with declining satisfaction.
Average check (AvgCheck) indicates how much customers spend per visit. Monitoring AvgCheck helps understand spending habits and optimize pricing strategies.
La Pausa's overall average check is 16.1 EUR, a 4.7% increase year-over-year. Rioja has the highest average check at 19.6 EUR. The increase suggests customers are spending more per visit, potentially due to menu changes or increased prices. No growth type is available for the states.
Number of outlets indicates brand reach and market presence. More outlets can lead to greater brand visibility and accessibility for customers.
La Pausa has the most outlets in Castile and León (6), followed by Catalonia, Castile-La Mancha, and Autonomous Community of the Basque Country (4 each). This distribution shows where La Pausa has a stronger physical presence, potentially influencing brand recognition and market share in those regions.
Identifying competitors helps understand the competitive landscape. Knowing which brands customers also visit informs strategies to attract and retain customers.
La Pausa's top competitors based on cross-visitation are Burger King (7.71%) and McDonald's (5.74%). Cafestore (2.46%), Airea (2.35%) and Abades (2.05%) also compete for La Pausa's customers. This indicates that La Pausa customers also frequent fast-food chains, suggesting a need to differentiate and highlight unique offerings.
Traffic workload by hour reveals peak and off-peak times. Understanding traffic patterns helps optimize staffing, promotions, and resource allocation.
La Pausa experiences peak traffic between 11 AM and 4 PM, with the highest workload around 12 PM (69.65%). Traffic is lowest in the early morning hours. This data suggests optimizing staffing and promotions during peak hours to maximize sales and customer satisfaction.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand affinity.
La Pausa's customer base shows a high affinity for Women (63%) and Gen X (159%). Men are overrepresented (134%), while Gen Y (62%) and Gen Z (49%) are underrepresented. This suggests that marketing efforts could be tailored to better engage Gen Y and Gen Z, while maintaining the brand's appeal to Women and Gen X.