Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Sr. Frango da Guia performance in the Portugal and how they change over time
See what factors influence Sr. Frango da Guia performance in the Portugal and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sr. Frango da Guia' competitors in the Portugal
An analysis of Sr. Frango da Guia' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sr. Frango da Guia is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's foot traffic share, reflecting competitive strength and customer preference in the industry.
Sr. Frango da Guia's Market Performance is at the 98th percentile, positioning it as a leading brand. This indicates strong customer preference and a substantial market share compared to competitors like Sublime Comporta Beach Club, M’Arrecreo Pizzeria, O Vitó, Manuel & Joaquim Massas e Petiscos, PUT IT ON LISBON, and Xakra Beach Bar.
CSAT indicates customer loyalty. Declining CSAT signals potential issues requiring investigation and improvement in service or product quality.
Sr. Frango da Guia's overall customer satisfaction is 28%, a decrease of 4.2 percentage points year-over-year. Satisfaction in Lisbon is 31% (up 1.6pp), while Coimbra shows a significant decrease (-22.1pp) to 28%, and Setúbal is critically low at 10% (-45.3pp), indicating service or product issues in these regions.
Average check reflects spending habits and pricing strategy effectiveness, and declining average check could indicate decreased customer spending.
Sr. Frango da Guia's average check is 13 EUR, a 22.6% decrease year-over-year. Lisbon's average check is 12.1 EUR with no growth. Decreasing trend in the average check may be due to decreased purchase amounts.
Outlet count signifies brand presence. Geographic distribution highlights key markets and expansion areas, revealing brand's reach.
Sr. Frango da Guia has 5 outlets in Lisbon, 4 in Porto, 2 in Setúbal, and 1 in Coimbra. Lisbon is the primary market. This distribution indicates a stronger presence in Lisbon and Porto, with potential for expansion in other regions.
Competitor analysis reveals brand positioning, showing market overlap and competitive threats and opportunities for differentiation.
Sr. Frango da Guia's top competitors by cross-visitation are McDonald's (25%), Burger King (5.56%), A Padaria Portuguesa (5.56%), Chimarrão (4.17%), and Marisco na Praça (4.17%). McDonald's has a notably higher cross-visitation, suggesting it captures a significant portion of Sr. Frango da Guia's potential customers.
Traffic workload patterns reveal peak hours. Optimizing staffing and promotions during high-traffic times improves customer satisfaction.
Sr. Frango da Guia experiences peak traffic between 12:00 and 21:00, with the highest workload around 14:00 (58.24). Traffic is minimal between 0:00 and 10:00. Adjusting staffing and promotions during peak hours can improve customer service and revenue.
Consumer segment analysis helps tailor marketing strategies by understanding audience demographics. Affinity insights optimize targeting and positioning efforts.
Women (74%) are over-indexed, while Men (119%) are under-indexed as the brand's consumers. Gen X (91%) are high affinity, Gen Y (111%) also have high affinity, and Gen Z (32%) are low affinity. The brand should focus marketing efforts to affinity audience.