Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Spoon performance in the Costa Rica and how they change over time
See what factors influence Spoon performance in the Costa Rica and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Spoon' competitors in the Costa Rica
An analysis of Spoon' competitors in the Costa Rica
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Spoon is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Spoon holds a leading market position with a 99th percentile rank. This indicates a strong competitive presence and high customer preference compared to peers such as L' Estanco El Jardin Escondido, Mi Tica, BB.Q Chicken, Chili's Fresh Tex Grill & Bar, El Novillo Alegre, and La Fortuna Lounge & Grill. This position underscores a significant share of customer traffic within the Cafe & Restaurants industry in Costa Rica.
Customer satisfaction (CSAT) reflects brand perception. Declining CSAT signals potential issues and the need for service improvements.
Overall customer satisfaction for Spoon in Costa Rica is 45%, a decrease of 17.2 percentage points year-over-year. Heredia Province shows the highest CSAT at 58% with growth of 10.9pp, while San Jose Province and Alajuela Province show lower satisfaction and negative growth. Recent CSAT has fluctuated, ranging from approximately 37.70% to 52.81% between May and July 2025.
Average check reflects customer spending habits. Monitoring this KPI can inform pricing and promotional strategies.
The overall average check for Spoon is 8.2K CRC, a decrease of 17.8% year-over-year. San Jose Province has an average check of 7.6K CRC with no growth. The average check has ranged from approximately 7320 CRC to 8763.16 CRC between May and July 2025.
Outlet count indicates brand reach. More outlets can mean greater market penetration and brand visibility.
Spoon has 17 outlets in San Jose Province, 4 in Heredia Province, 2 in Alajuela Province, and 1 in Cartago Province. San Jose Province accounts for the majority of Spoon's outlets. There is no outlet growth data available.
Competitor analysis identifies key market rivals. Cross-visitation data reveals brands competing for the same customer base.
The top competitors for Spoon, based on customer cross-visitation, are McDonald's (19.83%), Subway (14.05%), Starbucks (12.40%), KFC (9.09%), and Burger King (8.26%). This indicates that a significant portion of Spoon's customers also visit these fast-food chains.
Traffic workload reveals peak hours. Understanding workload helps optimize staffing and resource allocation.
Spoon experiences peak traffic workload between 12:00 PM and 4:00 PM, with the highest workload at 65.52% around 4:00 PM. Traffic increases significantly starting at 7:00 AM, peaking in the afternoon, then declining after 6:00 PM and ceasing by 9:00 PM.
Consumer segment insights inform targeted marketing. Understanding gender and generational affinity helps tailor messaging.
Spoon's customer base shows a high affinity towards women (85 index, under-indexed) and a strong affinity towards men (110 index, over-indexed). By generation, Gen Z demonstrates a significant over-representation(268 index) compared to Gen X (83 index) and Gen Y (93 index).