Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Souvlaki GR performance in the Australia and how they change over time
See what factors influence Souvlaki GR performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Souvlaki GR' competitors in the Australia
An analysis of Souvlaki GR' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Souvlaki GR is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
Souvlaki GR's market performance is at the 99th percentile, indicating a leading position in the Australian Cafe & Restaurants industry. This suggests strong customer preference compared to its peers, which are Fishpot 一鲜, Max Brenner, Sushi Train, Vici Italian Southbank, Bella Venezia Restaurant & Bar, Shinara BBQ Buffet, who also have a similar position.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with increased sales and positive word-of-mouth.
Souvlaki GR boasts a 91% customer satisfaction, a significant 13.2 percentage point increase year-over-year. This indicates high customer approval and improving service quality, particularly in Victoria, reflecting positive brand perception.
Average check reveals how much customers spend per visit. Monitoring this KPI helps assess pricing strategies and identify opportunities to increase revenue per customer.
Souvlaki GR's average check is 25.5 AUD, an 8% decrease year-over-year. This suggests customers are spending less per visit, potentially due to menu changes, discounts, or shifts in customer spending habits. Victoria remains the same.
The number of outlets indicates brand reach and growth. More outlets can increase revenue, but must be balanced with operational costs and market saturation.
Souvlaki GR operates 16 outlets in Victoria. This reflects its established presence in this state, suggesting a focused market strategy without expansion during the specified period.
Competitor analysis helps understand market dynamics. Identifying top competitors and cross-visitation patterns informs competitive strategies and reveals customer preferences.
Souvlaki GR's top competitors based on cross-visitation are McDonald's (5.26%), KFC (5.26%), Betty's Burgers (3.76%), El Jannah Chicken (3.01%), and Guzman y Gomez (3.01%). These brands attract a portion of Souvlaki GR's customers, indicating potential areas for differentiation and customer retention strategies.
Traffic workload by hour reveals peak and off-peak times, aiding in staffing and marketing optimization. Understanding traffic patterns helps improve operational efficiency.
Souvlaki GR experiences peak traffic between 11 AM and 8 PM, with the highest workload around 6 PM. This informs staffing and resource allocation to efficiently manage customer flow during busy periods. There is zero traffic between 4 AM and 6 AM.
Consumer segment analysis by gender and generation informs targeted marketing. Affinity insights help tailor strategies to reach specific groups effectively.
Souvlaki GR shows a high affinity index for Men (123) and Women (71). Also, it shows a high affinity index for Gen Z (168) and Gen Y (127). Gen Z and Gen Y segments are overrepresented among Souvlaki GR's customers, while Women are underrepresented.