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Managing Partner, Global Business Development
See what factors influence Son Of Swaad performance in the India and how they change over time
See what factors influence Son Of Swaad performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Son Of Swaad' competitors in the India
An analysis of Son Of Swaad' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Son Of Swaad is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Son Of Swaad, with a market performance of 98, is a leading brand, indicating a strong market presence. This shows that Son Of Swaad captures a significant share of customer foot traffic, outperforming most competitors. Performance peers in a similar position include: Vasvi Restaurant & Maple Banquet, Rangrezza Restaurant & Banquet Hall., Akash Restaurant, K's Charcoal, Gulab ji chai wale, Thatti Vilas Hotel, Chinnamanur.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT scores often lead to increased sales and positive word-of-mouth.
Son Of Swaad has an overall CSAT of 79%, a slight decrease from the previous year. Uttar Pradesh shows a CSAT of 80%, while Punjab is at 67%. Recent CSAT scores fluctuated between 68.89 and 82.46 in the measured months, which requires constant monitoring and analysis.
Average check indicates how much customers spend per visit, reflecting menu pricing, customer spending habits and potential upselling effectiveness.
The average check for Son Of Swaad is 530.6 INR, a decrease of 19.4% year-over-year. Uttar Pradesh has an average check of 531.9 INR. The average check amount saw fluctuations between 369.23 INR and 606.06 INR over the reported period, suggesting variable spending habits among customers.
Number of outlets indicates brand reach. A larger number of outlets can lead to greater brand visibility and potential revenue generation.
Son Of Swaad has 10 outlets in Uttar Pradesh, 3 in Haryana, and 1 each in Punjab and Rajasthan. Uttar Pradesh represents the brand's strongest market presence, accounting for the majority of its outlets.
Competitor analysis reveals which brands share customers with Son Of Swaad, helping to understand market dynamics and competitive threats/opportunities.
McDonald's and KFC are major competitors, with customer cross-visitation rates of 13.11% and 6.56%, respectively. Other competitors include SOUTHALL RESTAURANT, Bikanervala, and Shree ji kitchen. This shows potential areas for differentiation and targeted marketing.
Analyzing traffic workload by hours reveals peak hours, allowing optimal staff scheduling and resource allocation to maximize customer satisfaction.
Traffic workload peaks between 17:00 and 21:00, with the highest traffic occurring at 20:00 (67.97%). The lowest traffic occurs during the early morning hours (0:00-6:00). This data informs staffing and promotional strategies.
Understanding consumer segments allows brands to target their marketing efforts and tailor their products to meet the needs of specific customer groups.
Men are overrepresented in Son Of Swaad's customer base (Affinity Index 118), while women are underrepresented (Affinity Index 48). Gen Y is overrepresented (Affinity Index 106), while Gen X and Gen Z are underrepresented (Affinity Index 86 and 74, respectively).