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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Son Of Swaad performance in the India and how they change over time
See what factors influence Son Of Swaad performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Son Of Swaad' competitors in the India
An analysis of Son Of Swaad' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Son Of Swaad is in the lower 41% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Son Of Swaad's MARKET PERFORMANCE is at the 41st percentile, indicating a below average/lagging market position. This means the brand captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Zamindar Restaurant, Punjabi Affair, Handi, PEG BRO, Burger King, and Nema Kulfi and Gajak.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Son Of Swaad has an overall CSAT of 85%, a 1.2pp increase year-over-year. Uttar Pradesh shows 86% CSAT with a decrease of 2.5pp, while Punjab has 84% CSAT with a significant increase of 16.5pp. CSAT peaked in August 2025 at 91.79%.
Average check (transaction value) indicates spending per customer, crucial for revenue analysis and pricing strategy optimization to boost profitability.
Son Of Swaad's overall average check is 436.5 INR, a 34.4% decrease year-over-year. Uttar Pradesh has the highest average check at 470.5 INR. The average check was highest in June 2025 at 596.15 INR.
Outlet count reflects brand reach and expansion. More outlets can increase market presence, brand awareness, and potential revenue streams.
Son Of Swaad has the most outlets in Uttar Pradesh (10), followed by Haryana (5), Punjab (3), and Rajasthan (2). This distribution highlights the brand's stronger presence in Uttar Pradesh.
Identifying key competitors helps understand market dynamics, benchmark performance, and refine strategies to gain a competitive edge and attract more customers.
The top competitors for Son Of Swaad, based on customer cross-visitation, are McDonald's (12.96%), KFC (7.41%), Aangan restaurant (5.56%), Burger King (3.70%), and Grill Inn Broccoli Restaurant (3.70%).
Traffic workload analysis reveals peak hours, enabling efficient staffing, targeted promotions, and optimized resource allocation to enhance customer experience.
Son Of Swaad experiences peak traffic workload between 18:00 and 21:00, with the highest workload at 20:00 (68.04%). Traffic is lowest between 0:00 and 8:00.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, improving engagement and brand resonance.
Son Of Swaad's customer base shows a high affinity for Men (122 index) and Gen Y (108 index), indicating these segments are overrepresented. Women (52 index) and Gen X (81 index) are underrepresented.