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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Snakkers performance in the India and how they change over time
See what factors influence Snakkers performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Snakkers is in the lower 42% of brands
Sample of brands in the same percentile
An analysis of Snakkers' competitors in the India
An analysis of Snakkers' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Snakkers' market performance is at the 42nd percentile, placing it in the below average/lagging range. This indicates that Snakkers captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Eating Circles, Grand Katani TDI, Madurai Idly Shop, Lé Café Crush, Vasuvettante Kada, and Rajaji Haveli.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Snakkers' overall CSAT is 75%, a decrease of 4.7 percentage points year-over-year, indicating a decline in customer satisfaction. Punjab shows a CSAT of 72% with a growth of 3.4 percentage points, while Haryana has a CSAT of 45% with a decrease of 26.6 percentage points. This suggests regional variations in customer experience.
Average check (AvgCheck) indicates spending per customer, reflecting pricing strategy, menu appeal, and customer purchasing behavior.
Snakkers' overall average check is 493.8 INR, a decrease of 2.9% year-over-year, suggesting customers are spending slightly less per visit. Punjab has an average check of 546.9 INR, while Chandigarh's average check is 226.3 INR. This highlights regional differences in spending habits.
Number of outlets reflects brand reach and market presence, influencing accessibility and overall revenue potential.
Snakkers has 70 outlets in Punjab, 5 in Haryana, 3 in Rajasthan, and 1 each in Himachal Pradesh, Chandigarh, and Delhi. This indicates a strong presence in Punjab, with limited expansion in other states, suggesting a regional focus in distribution strategy.
Identifying top competitors helps understand the competitive landscape, benchmark performance, and refine strategies for market share growth.
Snakkers' top competitors based on customer cross-visitation are McDonald's (7.59%), Burger King (7.59%), KFC (5.06%), Chawla's (3.80%), and Haldiram's (2.53%). This indicates that customers who visit Snakkers also frequently visit these fast-food chains.
Traffic workload analysis reveals peak hours, enabling optimized staffing, resource allocation, and marketing efforts for maximum efficiency.
Snakkers experiences peak traffic workload between 10:00 AM and 10:00 PM, with the highest traffic around 6:00 PM (65.44%) and 5:00 PM (57.87%). Traffic is minimal between midnight and 9:00 AM, indicating the need for optimized staffing during peak hours.
Understanding consumer segments by gender and generation enables targeted marketing and positioning strategies, maximizing engagement and ROI.
Women have an affinity index of 103, indicating they are overrepresented among Snakkers' consumers. Men have an affinity index of 98, suggesting they are slightly underrepresented. Gen Y has an affinity index of 101, while Gen X has an affinity index of 89, indicating a higher affinity for Gen Y.