Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Smullers performance in the Netherlands and how they change over time
See what factors influence Smullers performance in the Netherlands and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Smullers' competitors in the Netherlands
An analysis of Smullers' competitors in the Netherlands
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Smullers is in the lower 36% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Smullers is in the lower 36% of brands in the Netherlands' Cafe & Restaurants industry, indicating a below average market performance. This suggests Smullers has a smaller share of customer traffic compared to competitors. Performance peers in the same range include Nautilus aan Zee, Aladdin Arnhem, LOSH Restaurant, Staring at Jacob | Amsterdam, Johannes, and Pasta e Pizza.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and competitive advantage.
The top competitors for Smullers, based on customer cross-visitation, are Manneken Pis (8.57%), Starbucks (8.57%), McDonald's (5.71%), Domino's Pizza (5.71%), and KFC (5.71%). This indicates that customers who visit Smullers also frequent these brands, highlighting potential areas for differentiation and competitive focus.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize customer service.
Smullers experiences peak traffic workload between 11:00 and 21:00, with the highest activity around 16:00-18:00. Traffic is minimal between 0:00 and 10:00. This data suggests optimal staffing during peak hours to handle customer volume effectively.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI by tailoring messages to specific groups.
Smullers' customer base shows a higher affinity towards women (82%) and men (112%). Gen Y is overrepresented (136%), while Gen X (36%) and Gen Z (71%) are underrepresented. This suggests marketing efforts should consider the preferences and behaviors of Gen Y and address the underrepresentation of Gen X and Gen Z.