Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Smullers performance in the Netherlands and how they change over time
See what factors influence Smullers performance in the Netherlands and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Smullers' competitors in the Netherlands
An analysis of Smullers' competitors in the Netherlands
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Smullers is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smullers' MARKET PERFORMANCE is at the 98th percentile, indicating a leading position in the Cafe & Restaurants sector in the Netherlands. This means Smullers outperforms most competitors. Performance peers include De Japanner, Brasserie de Berk, Ristorante Pizzeria Amarone, Holi Indian Restaurant, Strandpaviljoen Paal 28, and Mammamia, all within the same percentile.
Customer Satisfaction reflects loyalty and brand perception, influencing repeat business and positive word-of-mouth, which drives revenue.
Smullers' overall Customer Satisfaction (CSAT) is 48%, with a 1.4 percentage point increase year-over-year. This indicates a slight improvement in customer satisfaction in the Netherlands. The CSAT value show the percentage of satisfied customers.
Average Check indicates customer spending per visit. Monitoring this KPI is important for maximizing sales revenue.
The overall Average Check for Smullers is 7 EUR, which has decreased by 50.3% year-over-year. This significant drop suggests potential issues with pricing, menu offerings, or customer spending habits.
Number of Outlets shows brand's presence. More outlets typically increase brand visibility and market share, boosting revenue.
Smullers has 26 outlets in the Netherlands. The number of outlets is stable in the Netherlands, indicating a well-established presence in the market.
Competitor analysis identifies key rivals, informing strategies to gain a competitive edge and understand customer choices.
Smullers' top competitors based on customer cross-visitation are Starbucks (13.04%), FEBO (8.70%), McDonald's (8.70%), Manneken Pis (6.52%), and Fishkings (4.35%). This shows that customers who visit Smullers also frequently visit these other brands.
Traffic Workload reveals peak hours, enabling optimized staffing, inventory, and marketing for maximum efficiency and customer satisfaction.
Smullers experiences peak traffic workload between 11:00 and 21:00, with the highest traffic around 16:00. This information can be used to optimize staffing and resource allocation during these peak hours.
Understanding consumer segments by gender and generation helps tailor marketing and positioning strategies for maximum impact.
Women are overrepresented among Smullers' customers (92), while men have high affinity (105). Gen Y (125) have a very high affinity, but Gen X (71) have low affinity. The values indicate how strongly each segment is represented relative to the average consumer.