Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Smokin'Joe's performance in the Australia and how they change over time
See what factors influence Smokin'Joe's performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Smokin'Joe's is right in the middle
Sample of brands in the same percentile
An analysis of Smokin'Joe's' competitors in the Australia
An analysis of Smokin'Joe's' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smokin'Joe's market performance is at the 53rd percentile, indicating an average/above average market position. This suggests moderate competitive strength. Performance peers include Taco Bill, Kesari, Sushi Jiro, Sushi POP Japan, Enzo's Cucina, and Bottega Coco.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Smokin'Joe's overall customer satisfaction is 82%, up 0.2pp year-over-year. Queensland shows high satisfaction (95%), while the Australian Capital Territory is lower (69%). This indicates strong positive sentiment overall, with regional variations.
Average check reflects customer spending habits and pricing strategy effectiveness, influencing overall revenue.
Smokin'Joe's average check is 34.8 AUD, down 11.9% year-over-year. Victoria's average check is 34 AUD. The decrease suggests potential pricing or spending changes.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility.
Smokin'Joe's has 63 outlets in Australia, with 57 in Victoria. This shows a strong concentration in Victoria, with limited presence in other states.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts.
Smokin'Joe's top competitors include McDonald's (7.19%), Flinders Kebab (5.76%), KFC (4.32%), Subway (4.32%), and Red Rooster (3.60%) based on cross-visitation. This highlights the competitive landscape.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation.
Smokin'Joe's traffic workload peaks between 16:00 and 21:00, with the highest traffic at 18:00 (60.08%). This indicates the busiest hours for the brand.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific groups.
Smokin'Joe's consumer base shows high affinity with Men (117%) and Gen Y (169%). Women are under-indexed (80%). This suggests targeted marketing towards Men and Gen Y could be effective.