Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Smitty's performance in the Canada and how they change over time
See what factors influence Smitty's performance in the Canada and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Smitty's' competitors in the Canada
An analysis of Smitty's' competitors in the Canada
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Smitty's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smitty's holds a leading position with a market performance percentile of 99 in Canada's Cafe & Restaurants industry. This indicates a very strong market presence relative to competitors. Performance peers in the same position include Dal Moro's Fresh Pasta To Go, The Dhaba On The Falls, Liuyishou Hotpot, 3 Brasseurs, Leela Indian Food Bar, and Ricky's All Day Grill.
Customer satisfaction (CSAT) reflects how well the brand meets customer expectations, impacting loyalty and long-term revenue.
Smitty's has an overall customer satisfaction of 81% in Canada, with a slight increase of 0.9 percentage points year-over-year. Alberta shows the highest CSAT at 85% with a growth of 4.2pp, while British Columbia has the lowest at 74% with a decline of -6.9pp. This indicates generally positive customer experiences, but regional variations warrant attention.
Average check is a key revenue indicator, reflecting customer spending per visit and informing pricing strategies.
The overall average check for Smitty's in Canada is CAD 27.7, showing a 7.4% increase year-over-year. Manitoba has the highest average check at CAD 32, while New Brunswick has the lowest at CAD 25. This suggests customers are spending more per visit compared to the previous year.
Understanding competitors' visitation patterns reveals crucial insights for strategic positioning and marketing efforts.
Smitty's primary competitors based on cross-visitation in Canada are Tim Hortons (18.74%), McDonald's (15.38%), A&W Canada (12.46%), Boston Pizza (8.34%), and Dairy Queen (6.83%). This indicates a significant overlap in customer base, implying potential strategies for differentiation.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies.
Women are overrepresented among Smitty's customers (Affinity Index 105), while Men are underrepresented (Affinity Index 96). Gen X shows a very high affinity (173), indicating strong engagement. Gen Y (70) and Gen Z (48) are under-indexed, suggesting less affinity compared to the average consumer.