Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Smitty's performance in the Canada and how they change over time
See what factors influence Smitty's performance in the Canada and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Smitty's' competitors in the Canada
An analysis of Smitty's' competitors in the Canada
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Smitty's is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smitty's market performance is at the 58th percentile in Canada's Cafe & Restaurants industry, indicating an average/above average market standing. This suggests a moderate level of customer preference compared to competitors like Pickle Barrel, Chipotle Mexican Grill, and NAAN KABOB, which share the same percentile.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and repeat business. Higher CSAT scores often correlate with better financial performance.
Smitty's overall CSAT is 82%, a slight decrease of 0.9 percentage points year-over-year. Ontario shows the highest CSAT at 86%, while Newfoundland and Labrador experienced the largest growth, increasing by 28.8 percentage points. This indicates generally positive customer sentiment, with regional variations.
Average check reveals how much customers spend per visit. Tracking this KPI helps understand spending habits and optimize pricing strategies for revenue growth.
Smitty's average check is 28.3 CAD, a 7% increase year-over-year. Manitoba has the highest average check at 31.8 CAD. This indicates increased customer spending, potentially due to menu changes or inflation.
The number of outlets indicates brand reach and market presence. More outlets can mean greater accessibility and brand awareness for potential customers.
Smitty's has 34 outlets in Alberta, the most of any province. Manitoba has 14, and Saskatchewan has 13. This distribution shows a strong presence in Western Canada, with opportunities for expansion in other regions.
Identifying key competitors helps a brand understand its competitive landscape and refine strategies to attract and retain customers effectively.
Smitty's top competitors based on cross-visitation are Tim Hortons (18.11%), McDonald's (16.13%), and A&W Canada (12.41%). This indicates that customers who visit Smitty's also frequently visit these fast-food chains, suggesting similar customer preferences or needs.
Understanding traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
Smitty's experiences peak traffic between 10 AM and 12 PM, with the highest workload at 11 AM (58.64%). Traffic is lowest in the early morning hours. This data can inform staffing schedules and promotional timing.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, improving engagement and ROI.
Smitty's customer base shows a slightly higher affinity among women (102) compared to men (98). Gen X shows the highest affinity (183), while Gen Y (66) and Gen Z (35) are underrepresented. This suggests targeted marketing towards Gen X could be particularly effective.