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Managing Partner, Global Business Development
See what factors influence Sizzler performance in the Thailand and how they change over time
See what factors influence Sizzler performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Sizzler is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Sizzler' competitors in the Thailand
An analysis of Sizzler' competitors in the Thailand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sizzler in Thailand holds a leading market performance at the 99th percentile. This means Sizzler captures more customer foot traffic compared to most competitors, underscoring its strong brand affinity. Performance peers in a similar range include KURATHAI SHOKUDO, Indiagate Restaurant, Embers, Sea La Vie Bar and Restaurant Koh Samui - ซีลาวีบาร์ เกาะสมุย, Chotivala 100% Pure Vegetarian & Jain Food Indian Restaurant, and One Chun Cafe & Restaurant.
Customer Satisfaction (CSAT) is vital as it directly reflects customer loyalty and the likelihood of repeat business, impacting long-term revenue.
Sizzler's overall CSAT in Thailand is 60%, a decrease of 10.7 percentage points year-over-year. Chanthaburi Province has the highest CSAT (82%), while Nakhon Ratchasima Province matches Nakhon Pathom Province (72%). All locations exhibit a downtrend in CSAT, indicating potential areas for service and experience improvement.
Average Check reveals how much customers spend per visit, crucial for understanding revenue streams and pricing strategy effectiveness.
Sizzler's overall average check in Thailand is 478.3 THB, a 6.4% increase year-over-year. Pathum Thani Province shows the highest average check at 572 THB. All locations report growth value of 0% change since last period. The data show stable average check across the locations.
Identifying top competitors helps a brand understand the competitive landscape and strategize for market share.
Sizzler's top competitors in Thailand, based on customer cross-visitation, are McDonald's (9.12%), Café Amazon (7.84%), Starbucks (7.25%), Suki Teenoi (5.73%), and KFC (4.33%). These brands represent alternative dining choices for Sizzler's customers.
Understanding consumer segments enables targeted marketing, improving campaign relevance and ROI through tailored messaging.
Sizzler in Thailand shows a high affinity with women, indicated by value of 78%. Men are indicated by value of 115%. Gen X is overrepresented (127%), while Gen Y is slightly underrepresented (96%) and Gen Z is also underrepresented (84%).