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Managing Partner, Global Business Development
See what factors influence Sirène Fish & Chips performance in the Brazil and how they change over time
See what factors influence Sirène Fish & Chips performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sirène Fish & Chips' competitors in the Brazil
An analysis of Sirène Fish & Chips' competitors in the Brazil
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Sirène Fish & Chips is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Sirène Fish & Chips has a Market Performance percentile of 99, indicating a leading market position. This signifies a strong competitive advantage and high customer preference compared to peers like Terraço Pompéia, Chopp Time, Serras Bar e Grill Tatuapé, Casa de Juja, Momma Doces Saudáveis - Asa Sul, and Restaurante da Gigi - Comida Caseira.
Customer Satisfaction reflects customer loyalty and service quality, directly impacting brand reputation and long-term business success.
Overall customer satisfaction for Sirène Fish & Chips is 85%, a 5.5 percentage point increase year-over-year. The Southeast Region shows the highest CSAT at 96%, while the Central-West and South Regions have lower scores of 80% and 75% respectively, indicating areas for improvement in those regions.
Average check reveals customer spending habits, influencing revenue and profitability strategies for Sirène Fish & Chips.
The overall average check for Sirène Fish & Chips is 67.5 BRL, a 12.7% increase year-over-year. The Southeast Region has the highest average check at 73.8 BRL. The South Region average check is at 58.5 BRL, indicating regional differences in customer spending.
Outlet count shows brand's presence and reach, reflecting market coverage and growth strategy in Brazil.
Sirène Fish & Chips has 7 outlets in the South Region, 4 in the Southeast Region, and 1 in the Central-West Region. This distribution indicates a stronger presence in the South Region compared to other regions of Brazil.
Analyzing competitors reveals market dynamics, helping Sirène Fish & Chips refine its competitive strategy and capture more market share.
McDonald's is the top competitor with a cross-visitation rate of 13.64%. Other competitors include Outback Steakhouse (5.45%), Kharina (4.55%), Subway (3.64%), and Coco Bambu (3.64%). Understanding these cross-visitation patterns allows for targeted marketing and customer retention strategies.
Traffic workload highlights peak hours, allowing for optimized staffing and resource allocation to enhance customer experience.
Traffic workload peaks between 18:00 and 22:00, with the highest traffic at 21:00 (40.30%). Conversely, traffic is minimal between 2:00 and 10:00. Staffing and resource allocation should align with these peak hours to ensure optimal service.
Understanding consumer segments allows Sirène Fish & Chips to tailor marketing, promotions, and product offerings to specific groups.
Women (103 index) are slightly over-represented among Sirène Fish & Chips customers, while men (98 index) are slightly under-represented. Gen Z (256 index) shows high affinity, while Gen Y (114 index) are also over-represented, suggesting targeted marketing strategies for younger demographics.