Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chopp Time performance in the Brazil and how they change over time
See what factors influence Chopp Time performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Chopp Time is in the lower 35% of brands
Sample of brands in the same percentile
An analysis of Chopp Time' competitors in the Brazil
An analysis of Chopp Time' competitors in the Brazil
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Chopp Time's Market Performance is at the 35th percentile, indicating a below average market standing. This means Chopp Time captures less foot traffic compared to most competitors in Brazil's Cafe & Restaurants industry. Performance peers in the same percentile range include Casa Pellegrini, Casa Moscou - Burger & Chopp, Paná Empanadas - Unidade, Pasta di colina Park shopping, Toki Sushi, and Muito Massa.
Customer Satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term growth.
Chopp Time's overall CSAT is 77%, a decrease of 8.1 percentage points year-over-year. The Southeast Region shows a CSAT of 79% with a decrease of 5.3 percentage points, while the Northeast Region has a CSAT of 56% with a significant decrease of 26.3 percentage points. This indicates a decline in customer satisfaction, particularly in the Northeast Region, requiring attention to service and product quality.
Average Check measures the average spending per customer, reflecting pricing strategy and customer purchasing behavior.
Chopp Time's overall Average Check is 110.8 BRL, an increase of 15.7% year-over-year. The Northeast Region has an Average Check of 130 BRL, while the Southeast Region has an Average Check of 103.2 BRL. This suggests increased spending per customer, potentially due to menu adjustments or successful upselling strategies, with regional variations.
Number of Outlets indicates brand reach and market presence, influencing accessibility and brand awareness.
Chopp Time has 11 outlets in the Southeast Region, 2 in the Central-West Region, 2 in the Northeast Region, and 1 in the North Region. The Southeast Region dominates the outlet distribution. This distribution highlights a strong presence in the Southeast, with opportunities for expansion in other regions.
Identifying top competitors through cross-visitation reveals direct rivals and shared customer base, informing competitive strategies.
Chopp Time's top competitors based on customer cross-visitation are McDonald's (4.90%), Cacau Show - Chocolates (3.92%), and Burger King (3.92%). Bar do Leo and Caldos e Caldos each have a cross-visitation of 1.96%. This indicates that customers who visit Chopp Time also frequently visit these fast-food and dessert chains, suggesting a need to differentiate and enhance customer loyalty.
Traffic Workload by hours reveals peak operational times, enabling efficient staffing and resource allocation.
Chopp Time experiences peak traffic workload between 19:00 and 21:00, with the highest workload at 21:00 (43.88%). Traffic is significantly lower during early morning hours. This data suggests optimal staffing and resource allocation should focus on evening hours to manage peak customer flow.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies.
Chopp Time's customer base shows a higher affinity for women (67%) and men (133%). Gen X shows a very high affinity (214%), while Gen Y shows an affinity of 86%. This suggests that marketing efforts should consider the preferences and behaviors of Gen X and men, while also exploring strategies to better engage Gen Y.