Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Simplicity performance in the Saudi Arabia and how they change over time
See what factors influence Simplicity performance in the Saudi Arabia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Simplicity' competitors in the Saudi Arabia
An analysis of Simplicity' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Simplicity is in the lower 39% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Simplicity's market performance is at the 39th percentile, indicating a below average/lagging position. This means Simplicity captures less foot traffic than most competitors. Peers in similar range: Raksha, Fatte w Snobar, LLAMA, مطعم بيت بتال, groovy, مطعم سان بان - SanBun.
CSAT reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Simplicity's overall CSAT is 81%, a 5pp increase year-over-year, showing improved customer happiness. In the Eastern Province, CSAT is also 81%, with a 4.9pp increase. CSAT peaked in June 2025 at 88.73% and decreased to 73.21% by August 2025.
Average check reveals spending habits, crucial for revenue forecasting and menu optimization. It reflects customer value and pricing strategy effectiveness.
The overall average check data is not available. In the Eastern Province, the average check is 14.8 SAR, with no growth compared to last year. The average check was highest in June 2025 at 15.14 SAR and decreased to 14.44 SAR by August 2025.
Outlet count indicates brand reach and growth. More outlets can mean greater market presence and accessibility for customers.
Simplicity has 19 outlets. 18 are in the Eastern Province, and 1 is in the Riyadh Region. The Eastern Province accounts for 94.74% of Simplicity's total outlets.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Simplicity's top competitors based on customer cross-visitation are McDonald's (9.70%), Dunkin' (7.88%), Namq Cafe (7.27%), Half Million (7.27%), and Al Baik (6.67%). This indicates shared customer base and potential areas for differentiation.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
Simplicity experiences peak traffic workload between 17:00 and 22:00, reaching a high of 54.79% at 18:00. Traffic is lowest between 0:00 and 5:00, suggesting operational adjustments for off-peak hours.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI by tailoring strategies to specific groups.
Women are overrepresented among Simplicity's consumers (Affinity Index 79), while Men are also overrepresented (Affinity Index 109). Gen X consumers show very high affinity (Affinity Index 656), indicating a strong preference for the brand.