Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Simit Sarayı performance in the Turkey and how they change over time
See what factors influence Simit Sarayı performance in the Turkey and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Simit Sarayı is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Simit Sarayı' competitors in the Turkey
An analysis of Simit Sarayı' competitors in the Turkey
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reveals a brand’s share of foot traffic, reflecting its competitive strength and customer preference.
Simit Sarayı is a leading brand with a market performance percentile of 99 in Turkey's Cafe & Restaurants industry. This position indicates a strong market presence and high customer preference compared to its competitors. Performance peers in the same percentile range include La Vina Garden 1864 Restaurant, Cemilusta, Hanzade Terrace Restaurant, Balıkçı Meyhanesi Kaleiçi, Sakıp Usta Paça&Beyran&Kebap, and Piazzetta Italiana Restaurant.
CSAT measures customer happiness, vital for loyalty and business growth. Higher scores link to repeat business and positive recommendations.
Simit Sarayı's overall customer satisfaction (CSAT) is 52%, a 12 percentage point increase year-over-year. Regional CSAT varies, with the Mediterranean Region at 74% (+19.3pp) and Central Anatolia Region at 51% (-4.4pp). The Black Sea Region shows significant growth at 49% (+26pp). CSAT fluctuated between May and July 2025, peaking in June at 56.63%.
Average check reflects spending per customer, crucial for revenue insights. Increases suggest higher value or more items per transaction.
Simit Sarayı's overall average check is 358.2 TRY, a 27.2% increase year-over-year. The Marmara Region has the highest average check at 436.1 TRY, while the Central Anatolia Region has the lowest at 179.7 TRY. Average check varied from May to July 2025, peaking in July at 419.59 TRY.
Outlet count shows brand reach. Growth signals expansion, while regional distribution highlights market focus and penetration.
Simit Sarayı has the most outlets in the Marmara Region (73), followed by the Aegean Region (33) and Central Anatolia Region (31). Other regions have fewer outlets: Mediterranean (23), Black Sea (16), Southeastern Anatolia (11), and Eastern Anatolia (11). This distribution indicates a strong presence in the Marmara Region.
Competitor analysis reveals shared customer preferences, crucial for strategic positioning and identifying competitive advantages.
Simit Sarayı's customers also frequently visit Köfteci Yusuf (7.71%), Hafiz Mustafa 1864 (4.71%), Burger King (4.50%), Starbucks (4.28%), and McDonald's (4.07%). These brands represent key competitors in the Cafe & Restaurants industry.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Simit Sarayı's traffic workload peaks between 12 PM and 5 PM, with the highest activity at 3 PM (48.77%). Traffic is lowest in the early morning hours, with the lowest activity at 2 AM (4.76%). This data highlights peak demand times.
Understanding consumer segments enables tailored marketing, improving engagement and brand relevance to diverse customer groups.
Simit Sarayı's customer base shows a high affinity towards women (87), indicating they are slightly under-indexed compared to the average consumer. Men are highly represented (107). Gen X consumers show the highest affinity (146), suggesting a strong representation. Gen Y are average(94), while Gen Z are under-indexed(44).