Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Simigeria Matei performance in the Romania and how they change over time
See what factors influence Simigeria Matei performance in the Romania and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Simigeria Matei' competitors in the Romania
An analysis of Simigeria Matei' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Simigeria Matei is in the top 10% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Simigeria Matei's market performance is leading with a percentile of 90, placing it in the top 10% of brands. This indicates a strong competitive position, suggesting high customer preference relative to peers like Casa Boierească Brașov, Pergola, Casa Lăzăroiu Pescăresc, Corks, Gilda Music Lounge, and MARTINI Restaurant & Cazare, all within the same performance bracket.
Outlet count indicates market reach and brand presence. Tracking this KPI helps assess expansion strategies and geographic market penetration.
Simigeria Matei has a total of 6 outlets. Constanța has the highest number of outlets (3), followed by Teleorman (2) and Ialomița (1). This distribution reflects the brand's current geographic focus and market penetration across these counties.
Competitor analysis identifies key market rivals. Tracking cross-visitation helps understand customer preferences and competitive positioning.
Simigeria Matei's top competitors based on customer cross-visitation are Starbucks (18.18%), McDonald's (13.64%), and KFC (13.64%). Gyros Thessalonikis and 5 To Go both show 9.09% cross-visitation. These insights highlight the alternative choices considered by Simigeria Matei's customers.
Traffic workload distribution shows peak operational times. Monitoring this KPI allows for better staffing and resource allocation.
Simigeria Matei experiences high traffic workload between 5 AM and 8 PM (hod 5-20), peaking between 2 PM and 3 PM (hod 14-15). This indicates these are the busiest hours of the day, suggesting optimal times for staffing and resource allocation to maximize efficiency and customer service during those hours.
Consumer segments provide insights into customer demographics. Understanding gender and generation mix informs targeted marketing and product strategies.
Simigeria Matei's customer base shows higher affinity among women (80%) and men (115%). For generations, Gen X (81%), Gen Y (104%), and Gen Z (85%) shows moderate affinity. This suggests targeted marketing and positioning can cater to both gender.