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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Simigeria Matei performance in the Romania and how they change over time
See what factors influence Simigeria Matei performance in the Romania and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Simigeria Matei' competitors in the Romania
An analysis of Simigeria Matei' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Simigeria Matei is in the lower 28% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Simigeria Matei's market performance is in the lower 28% of brands. This below-average position indicates a need to improve competitiveness. Performance peers in the same range include Buonissimo, Casina, Terasa Munteneasca, Eduardo's, Hanul Vânătorilor, and Restaurant Paj.
Outlet count indicates brand reach and market presence. Growth in outlets often signals expansion and increased accessibility for customers.
Simigeria Matei has a total of 7 outlets. Constanța has 3 outlets, Teleorman has 2, and Ilfov and Ialomița each have 1. This distribution highlights the brand's presence across different counties in Romania.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share and differentiate the brand.
Simigeria Matei's top competitors based on customer cross-visitation are Starbucks (18.18%), KFC (13.64%), McDonald's (13.64%), 5 To Go (9.09%), and TED'S COFFEE CO. (9.09%). This indicates shared customer interest with these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing, resource allocation, and optimized customer service during busy periods.
Simigeria Matei experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (47.06). Traffic is significantly lower during the early morning hours (0:00-4:00).
Understanding consumer segments by gender and generation informs targeted marketing, product development, and positioning strategies for better engagement.
Women show a high affinity (82) towards Simigeria Matei, while men are over-indexed (115). Gen X is under-indexed (81), Gen Y is slightly over-indexed (104), and Gen Z is under-indexed (85). This data suggests targeted marketing strategies.